Articles in Consumer Generated
Digital media allows the creation of some innovative tools to help with filtering large list into a manageable and personalised selection.
Real Estate matching is a challenge that most of us have been through at least once, and one that real estate agents solve with an exchange of location information for customer needs parameters such as property requirements and price.
A new social network has launched in Australia which hopes to address some of the key insights from online social media research.
Vibe Village is a social network which is hoping to connect brands to social influencers, by targeting 3 needs.
Being First.
I still remember running home to tell my brothers that I had found a way to get through the lane way at the back of my house, only to be disappointed when it became apparent that the news wasn’t news to them.
When I was young, radio shows such as American Top 40, or Billboard were the established authorities on determining the most popular artist or album.
The internet has revolutionised the distribution of music and it’s no surprise that there is no shortage of innovation in the delivery of informational services.
Recognising that popularity includes discussions, consumption as well as purchase, the BBC has created an index of bands and tracks.
Social Media is becoming an important channel for hosting conversations as evidenced by US presidential candidate Barack Obama’s response to an invitation by a leading social women’s network BlogHer.
Obama sat with BlogHer on Sunday to answer key policy questions developed by this community of bloggers specifically for 2008 presidential candidates.
Blogher is one of the largest collection of blogs by women, and therefore a ripe audience of influential people that brands should include in their communication plans.
Dr Martens are running a campaign allowing consumers to create a boot design at http://dmbootdesign.com/
After selecting the boot canvas (8-hole or 14-hole), and then using the sites pen and paint tools, or using their own tools, 2 consumers will be selected to have their boot designs manufactured and sold in shops worldwide. One will be chosen by the people, and the other by a panel of industry insiders.
For those who loved the 1982 classic Tron movie, will enjoy this cardboard version.
This just shows the type of quality content that can be created and shared online.
Brands should consider tapping into these resources for producing videos.
via EpicFu
There is certainly a growing trend for small companies to support the growing demand for personalised products. E.g. Brewtopia in Australia allows consumers to personalise their own beverage label.
Vuru.com takes personalization to the degree where it provides customised daily supplement pill packs sent out as several months supply. They have created several starter pack formats linked to lifestyles, but you can also completely personalize your own. Great for people who are taking several different supplements. The site also contains a Vitamin Concierge, which is free for consumers that take 15 or more pills per day.
A collaborative story written by 140 different elementary and middle school students across the globe using Twitter.com.
Each student used the same @manyvoices Twitter Account. to contribute their 140 (or less) characters. The story concluded at the 140th entry. At that point, we collectively edited and revised our little Twitter story before publishing it as a small book through Lulu.com.
Kind of brings the whole, write a line and pass it on exercise into something that is global.
Listening to consumers has never been more important. What are your consumers saying?
Sleeveface is defined as "one or more persons obscuring or augmenting any part of their body or bodies with record sleeve(s) causing an illusion"
This unique art-form has inspired over 1400 Flickr photos, a series of Youtube videos, and even a Facebook group with over 10,000 members.
This is a great example of a self powered community linked by the single common objective of creating art from record sleeves.
