Articles in Consumer Generated
Mysupermarket is a free shopping and comparison website for supermarket shoppers that includes direct links with the big four UK supermarket chains.
Each product also shows the weight or volume, price, special offers and price per unit, as well as detailed nutritional information.
Once you get to the checkout the site’s Trolley Checker tool displays the cost of purchasing those contents at each of the 4 online stores. In addition a Price Checker tool recommends changes to save you money. There is also a Health Checker tool to help remind you of healthier product options.
Internet access speeds, lower cost of video equipment, and ease of video sharing has lead to an expansion of video content on the web.
3 former Google employees have launched a site that is positioned as a video based “how-to guide” to pretty much anything. In their words, “Imagine an ever-expanding universe of how-to knowledge, created for you and by you. That’s Howcast“.
Super Bowl advertising isn’t cheap, and at nearly $2 million for a 30 second spot it is the most expensive placement you can make.
So if you are going to advertise during the Super Bowl, there are some basic things that you should get right.
1. Create a microsite for the ad and show the URL in your commercial. If you are spending that much on placement, having a microsite is almost mandatory.
This year 84% of ads did this and unlike last year these URL’s led to the right landing pages.
Monkey See is a new site containing a collection of "how to" videos ranging from Parenting, Pets, Auto & Mechanical
There is even a video series on how to carve a pumpkin.
Perspective: I think this site exemplifies the growing demands for videos in online content, as well as the emergence of niche content sites (in this case "How to").
His New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he’d live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed.
NapAds is a pretty cool business that allows advertisers to distribute messages in the form of napkins across it’s network consisting of bars and nightclubs.
The NapAds are provided to the bars for free in exchange for allowing NapAds.com to place NapAds inside their venue. Any print campaign can be duplicated on to a standard beverage napkin.
Perspective: This is a good medium to reach the often hard to reach demographics. I think raw drawings would work well, as many of these places are dark.
According to Goviral, these are the 5 best ad virals of 2007.
- Cadbury – Gorilla Drummer, launched online in August; agency: Fallon.
- Smirnoff – Green Tea Partay, launched online in August; agency: JWT, New York.
- Ray-Ban – Catch Sunglasses, launched online in May; agency, Cutwater.
- Blendtec – Will it Blend? launched online in July.
- Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen.
And here’s Jimmy Maymann, Goviral’s chairman recorded at this year’s Cannes Lions delivering a informative talk about the rise of consumer engagement.
Don’t you hate it when you hire a DVD and it’s just not your kind of movie.
Social networks such Criticker and Filmtrust are helping and it’s no surprise that a company who’s very business is about renting movies is trying to improve the “success rate” of hire versus like ratio.
Netflix have announced a contest where the prize is $1 million, to the person or team that can create a better system for improving their movie predictions system.
A new study commissioned by Nokia suggests that as much as 25% of entertainment will be created and consumed within peer communities. Coined “Circular Entertainment” by Nokia, the research interviewed 9000 trend-setting consumers in 17 countries about their digital behaviors. The study entitled ‘A Glimpse of the Next Episode’ was conducted by The Future Laboratory.
Tom Savigar, Trends Director at The Future Laboratory suggests
