I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Sinners and Saints of Social Media

Excellent and insightful presentation from @missrogue on what reallly works and what doesn’t in the world of social media, creatively organised by sins and virtues.

Australian retailers finally get started with Social Media

Australian retailers are finally leaving the shores of social media apathy and are attempting to navigate the treacherous waters of consumer engagement. No doubt spurred on by the negative PR associated with non-engagement, retailers are also sensing the hidden treasure to be found with consumer loyalty. The social media wave started several years ago, and it still baffles me why has it taken retailers so long to take social media seriously?

Vending Machine – Facial Recognition

Kraft has invented a vending machine that analyses your face to predict what you want to eat.

It combines facial recognition with a fuzzy logic algorithm that suggests meal solutions via recipes, shopping instructions and even provides food samples. While you operate the touchscreen on Kraft’s “Meal Planning Solution”, a camera analyses your face to determine your age and gender, the better to anticipate what you want to eat.

Social Media ROI example

Here’s a great video from Fred Caballero discussing a process for measuring the ROI on Social Media

In the video Fred provides an example of linking a sales goal to social media tactics pointing out the value of “Listening” and the necessity to have at least a 6 month time frame in order to generate ROI.

Socialisation of the Organisation

Having worked in Knowledge Management for a large multinational I have had experience in the challenges involved in realising the value of shared wisdom across the organisation, without enforcing the burden of overcomplicated information categorisations.

So I read with excitement this manifesto on Social Architecture which provides a cleverly thought out view on how organisations can embrace socialisation to generate real value.

Social Media Action Plan (updated)

My updated Social Media Action Plan presentation

Social Media – What is it?
“Open Conversations that encourage participation and connect people”

  • FACEBOOK 9.7 million Australian’s on Facebook
  • oTWITTER 800 tweets / second
  • Youtube 2 billion views/day

Why it matters
- “Social media helps people express themselves and through the wisdom of crowds helps us discover new stuff”

What to do about it ?
- Can’t control it
- Ignoring it just elimates you from the conversation

Social Media treasure hunts

Here’s a nice campaign from M&M’s Cananda engaging consumers across a number of social media platforms with clues to find the Red M&M http://www.facebook.com/mmscanada

Clues are seeded on the M&M’s YouTube, Twitter, Foursquare and Facebook which you then use to search on the Findred.ca site using a customised Google Street view map inteface.