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	<title>Frontiering Talk &#187; Engage</title>
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	<link>http://www.frontiering.com.au/blog</link>
	<description>Listen, Engage, Influence</description>
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		<title>Social Business Planning</title>
		<link>http://www.frontiering.com.au/blog/social-networks/social-business-planning/</link>
		<comments>http://www.frontiering.com.au/blog/social-networks/social-business-planning/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 22:12:32 +0000</pubDate>
		<dc:creator>ifarmer</dc:creator>
				<category><![CDATA[Engage]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://www.frontiering.com.au/blog/?p=1369</guid>
		<description><![CDATA[Great slide deck from David Armano on Social Business Planning
[slideshare id=10595521&#38;doc=socialbizedelman-111214162029-phpapp01]
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Australian retailers finally get started with Social Media</title>
		<link>http://www.frontiering.com.au/blog/social-networks/australian-retailers-finally-get-started-with-social-media/</link>
		<comments>http://www.frontiering.com.au/blog/social-networks/australian-retailers-finally-get-started-with-social-media/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 05:47:15 +0000</pubDate>
		<dc:creator>ifarmer</dc:creator>
				<category><![CDATA[Engage]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[adnews]]></category>
		<category><![CDATA[coles]]></category>
		<category><![CDATA[myer]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[social-media]]></category>
		<category><![CDATA[woolworths]]></category>

		<guid isPermaLink="false">http://www.frontiering.com.au/blog/?p=1323</guid>
		<description><![CDATA[Australian retailers are finally leaving the shores of social media apathy and are attempting to navigate the treacherous waters of consumer engagement. No doubt spurred on by the negative PR associated with non-engagement, retailers are ...]]></description>
		<wfw:commentRss>http://www.frontiering.com.au/blog/social-networks/australian-retailers-finally-get-started-with-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vending Machine &#8211; Facial Recognition</title>
		<link>http://www.frontiering.com.au/blog/consumer-generated/vending-machine-facial-recognition/</link>
		<comments>http://www.frontiering.com.au/blog/consumer-generated/vending-machine-facial-recognition/#comments</comments>
		<pubDate>Sat, 22 Jan 2011 21:22:22 +0000</pubDate>
		<dc:creator>ifarmer</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Consumer Generated]]></category>
		<category><![CDATA[Engage]]></category>

		<guid isPermaLink="false">http://www.frontiering.com.au/blog/?p=1277</guid>
		<description><![CDATA[Kraft has invented a vending machine that analyses your face to predict what you want to eat.
It combines facial recognition with a fuzzy logic algorithm that suggests meal solutions via recipes, shopping instructions and even ...]]></description>
		<wfw:commentRss>http://www.frontiering.com.au/blog/consumer-generated/vending-machine-facial-recognition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media ROI example</title>
		<link>http://www.frontiering.com.au/blog/headline/social-media-roi-example/</link>
		<comments>http://www.frontiering.com.au/blog/headline/social-media-roi-example/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 05:18:39 +0000</pubDate>
		<dc:creator>ifarmer</dc:creator>
				<category><![CDATA[Engage]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Fred Caballero]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[ROI]]></category>

		<guid isPermaLink="false">http://www.frontiering.com.au/blog/?p=1261</guid>
		<description><![CDATA[Here&#8217;s a great video from Fred Caballero discussing a process for measuring the ROI on Social Media
In the video Fred provides an example of linking a sales goal to social media tactics pointing out the ...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Socialisation of the Organisation</title>
		<link>http://www.frontiering.com.au/blog/social-networks/socialisation-of-the-organisation/</link>
		<comments>http://www.frontiering.com.au/blog/social-networks/socialisation-of-the-organisation/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 00:24:48 +0000</pubDate>
		<dc:creator>ifarmer</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[Engage]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[knowledge management]]></category>

		<guid isPermaLink="false">http://www.frontiering.com.au/blog/?p=1257</guid>
		<description><![CDATA[Having worked in Knowledge Management for a large multinational I have had experience in the challenges involved in realising the value of shared wisdom across the organisation, without enforcing the burden of overcomplicated information categorisations.
So ...]]></description>
		<wfw:commentRss>http://www.frontiering.com.au/blog/social-networks/socialisation-of-the-organisation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Converse Domaination &#8211; Disruptive Adwords</title>
		<link>http://www.frontiering.com.au/blog/headline/converse-domaination-disruptive-adwords/</link>
		<comments>http://www.frontiering.com.au/blog/headline/converse-domaination-disruptive-adwords/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 06:48:26 +0000</pubDate>
		<dc:creator>ifarmer</dc:creator>
				<category><![CDATA[Engage]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA[anomaly]]></category>
		<category><![CDATA[converse]]></category>

		<guid isPermaLink="false">http://www.frontiering.com.au/blog/?p=1251</guid>
		<description><![CDATA[Here&#8217;s an example of a great campaign from Anomaly known as Converse Domaination.
It&#8217;s cool because it&#8217;s conversational, clever, cost effective, and relevant to the audience.

Converse Domaination from Ross Martin on Vimeo.
What do you think?
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Phil Dobbie interview &#8211; Social Media Action Plan</title>
		<link>http://www.frontiering.com.au/blog/twitter/phil-dobbie-interview-social-media-action-plan/</link>
		<comments>http://www.frontiering.com.au/blog/twitter/phil-dobbie-interview-social-media-action-plan/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 20:48:55 +0000</pubDate>
		<dc:creator>ifarmer</dc:creator>
				<category><![CDATA[Engage]]></category>
		<category><![CDATA[Listen]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Phil Dobbie]]></category>

		<guid isPermaLink="false">http://www.frontiering.com.au/blog/?p=1240</guid>
		<description><![CDATA[Phil Dobbie from BNET interviews me on the 3 elements to the Social Media Action Plan &#8211; Listen, Engage, Influence


 
It&#8217;s also on iTunes here: http://itunes.apple.com/podcast/bnet-australia-bnet-australia/id287363656
Follow the BNET podcasts here http://www.bnet.com/topics/btalk+australia

]]></description>
		<wfw:commentRss>http://www.frontiering.com.au/blog/twitter/phil-dobbie-interview-social-media-action-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Action Plan (updated)</title>
		<link>http://www.frontiering.com.au/blog/social-networks/social-media-action-plan-updated/</link>
		<comments>http://www.frontiering.com.au/blog/social-networks/social-media-action-plan-updated/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 20:51:06 +0000</pubDate>
		<dc:creator>ifarmer</dc:creator>
				<category><![CDATA[Engage]]></category>
		<category><![CDATA[Feature]]></category>
		<category><![CDATA[Headline]]></category>
		<category><![CDATA[Presentations]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://www.frontiering.com.au/blog/?p=1233</guid>
		<description><![CDATA[My updated Social Media Action Plan presentation
Social media  action plan (2010 update)
View more presentations from Ian  Farmer.

Social Media – What is it?
“Open Conversations that encourage participation and connect people”

 FACEBOOK    ...]]></description>
		<wfw:commentRss>http://www.frontiering.com.au/blog/social-networks/social-media-action-plan-updated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media treasure hunts</title>
		<link>http://www.frontiering.com.au/blog/engage/social-media-treasure-hunts/</link>
		<comments>http://www.frontiering.com.au/blog/engage/social-media-treasure-hunts/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 01:22:15 +0000</pubDate>
		<dc:creator>ifarmer</dc:creator>
				<category><![CDATA[Engage]]></category>
		<category><![CDATA[M&M's]]></category>

		<guid isPermaLink="false">http://www.frontiering.com.au/blog/?p=1225</guid>
		<description><![CDATA[Here&#8217;s a nice campaign from M&#38;M&#8217;s Cananda engaging consumers across a number of  social media platforms with clues to find the Red M&#38;M http://www.facebook.com/mmscanada

Clues are seeded on the M&#38;M’s YouTube, Twitter, Foursquare and Facebook ...]]></description>
		<wfw:commentRss>http://www.frontiering.com.au/blog/engage/social-media-treasure-hunts/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cool banner ad that integrates webcam</title>
		<link>http://www.frontiering.com.au/blog/engage/cool-banner-ad-that-integrates-webcam/</link>
		<comments>http://www.frontiering.com.au/blog/engage/cool-banner-ad-that-integrates-webcam/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 00:38:13 +0000</pubDate>
		<dc:creator>ifarmer</dc:creator>
				<category><![CDATA[Augmented Reality]]></category>
		<category><![CDATA[Engage]]></category>

		<guid isPermaLink="false">http://www.frontiering.com.au/blog/?p=1193</guid>
		<description><![CDATA[Here&#8217;s a cool banner ad originally shown on EPSN that uses your webcam to create an Augmented Reality  Soccer shoot out game

Check it out here
]]></description>
		<wfw:commentRss>http://www.frontiering.com.au/blog/engage/cool-banner-ad-that-integrates-webcam/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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