I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Augmented Reality – using Webcam

Oddcast has teamed up with Pointroll to create this cool Augmented Reality service which is driven from your webcam.

It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool

This video shows the features in case you don’t have a webcam.

Facebook surpasses 500 million

Facebook’s growth continues, here’s the latest statistics

facebook

People on Facebook

  • More than 500 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook

Activity on Facebook

  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
State of the Internet

I never tire of watching videos which highlight the incredible statistics surrounding the penetration of the internet, and I’m still surprised by the growth in some of these statistics.

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

Social Media traffic catches Search

Alan Long, Research Director for Hitwise reports that Social Media Traffic in Australia has nearly caught Search as depicted by the following chart.

Hitwise - social media v search

Top 10 Social Networks in Australia are shown here, dominated by Facebook which boasts over 8 million Australians.

top10sml

The net affect is that companies need more than ever to develop a strategy for Listening and Engaging with these networks so that they have the ability to influence consumers.

Social Media Monitoring – categorisation

As organisations start to embrace social media monitoring, it’s important for them to categorise conversations to allow a suite of various engagement response tactics to be executed.

This beautiful slidedeck from Amber Naslund, highlights the key categories that should be considered.

Frontiering Shopping cart
Having used X-cart at the shopping cart solution at Gourmet Shopper, I was interested to see that the X-cart developers have released a new AJAX style shopping cart solution called Ecwid.
Here’s an example shopping cart that I have been testing, which as well as working inside WordPress.

The Cart tool is reasonably simple to setup and configue, and whilst there are some limitations, it promises to be an excellent option for shops wanting to syndicate their content across their growing range of interaction points.
Here’s an image of how it looks in Facebook (see example)

GS facebook_

Relationships help sell Social Media

It’s surprising giving the hype surrounding Social Media, that it’s still quite a challenge to sell the adoption of social media to organisations.

There are many obstacles that stand in the way of running social media campaigns such as hurdle

  • Risks associated with open conversations
  • Non existant Internal policies covering social media engagement
  • Lack of internal communication of social media engagement policies
  • Perceived lack of metrics
  • Clarity of roles for managing the campaign