Articles in Engage
Here’s a cool banner ad originally shown on EPSN that uses your webcam to create an Augmented Reality Soccer shoot out game
Check it out here
It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool
This video shows the features in case you don’t have a webcam.
Here’s an insightful look at some of the emerging Digital Trends from Frog Design
Facebook’s growth continues, here’s the latest statistics
People on Facebook
- More than 500 million active users
- 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- People spend over 700 billion minutes per month on Facebook
Activity on Facebook
- There are over 900 million objects that people interact with (pages, groups, events and community pages)
- Average user is connected to 80 community pages, groups and events
I never tire of watching videos which highlight the incredible statistics surrounding the penetration of the internet, and I’m still surprised by the growth in some of these statistics.
Top 10 Social Networks in Australia are shown here, dominated by Facebook which boasts over 8 million Australians.
The net affect is that companies need more than ever to develop a strategy for Listening and Engaging with these networks so that they have the ability to influence consumers.
As organisations start to embrace social media monitoring, it’s important for them to categorise conversations to allow a suite of various engagement response tactics to be executed.
This beautiful slidedeck from Amber Naslund, highlights the key categories that should be considered.
It’s surprising giving the hype surrounding Social Media, that it’s still quite a challenge to sell the adoption of social media to organisations.
There are many obstacles that stand in the way of running social media campaigns such as
- Risks associated with open conversations
- Non existant Internal policies covering social media engagement
- Lack of internal communication of social media engagement policies
- Perceived lack of metrics
- Clarity of roles for managing the campaign