I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Content Curation solutions to disrupt online research

I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

Christmas Card campaign

Taking inspiration fromChristmas Cards on Wheel, visitors to the site can control the camera on wheels and take pictures of the Christmas scene and send as real cards to friends and family. A live camera travels around the Christmas scenes and users can take endless variations of photos. Visitors to the site can also choose to be the driver of the “train” and decide what should happen in the live surrounding.

Social Entertainment

We’ve been talking to clients a lot recently about the changing  “content exchange” and in particular the challenges of harnessing community content.

This presentation looks at the way the web is being “packaged” and rold in the form of “Social Entertainment”, complete with some informative research.

Social Media Action Plan (updated)

My updated Social Media Action Plan presentation

Social Media – What is it?
“Open Conversations that encourage participation and connect people”

  • FACEBOOK 9.7 million Australian’s on Facebook
  • oTWITTER 800 tweets / second
  • Youtube 2 billion views/day

Why it matters
- “Social media helps people express themselves and through the wisdom of crowds helps us discover new stuff”

What to do about it ?
- Can’t control it
- Ignoring it just elimates you from the conversation

Ikea’s clever Facebook campaign

Sweden is known for it’s innovation which not only expresses itself in design, but also in creative campaigns.

Agency Forsman and Bodenfors decided to use one of Facebook’s built in features of “Tagging” to get the word out about Ikea’s Malmo store opening.  First, they created a Facebook profile for the store manager, Gordon Gustavsson. Then, over the next two weeks, uploaded images from of IKEA showrooms to his Facebook photo album.

Social Media ROI

Here’s an updated video from the team at Socialnomics which includes some great examples of how social media is used to deliver real business results.

Augmented Reality campaigns

Augmented Reality is still quite new, but that hasn’t stopped some innovative agencies tapping into the technology to promote their client’s products.

First is the “Eminem Augmented Reality Competition” website which encourages fans to “spray art” on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! The site was created by Outside Line and you can enter the competition here.

 

CrunchPad – tablet pc

Looking like a big brother to the iPhone, the CrunchPad tablet PC  from Techcrunch is likely to shake up the tablet computing market.

Crunchpad

Crunchpad

At 18 mm thick, the tablet only works when connected to the internet.  The device takes advantage of clever touch protocols that make for efficient and pleasant consuming of content.  Rumoured to be priced at around US$300, the device could become a widely adopted method for reading online content.