I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

Read the full story »
Augmented Reality

Consumer Generated

Engage

facebook

Frontiering Products

Home » Archive by Category

Articles in Frontiering Campaigns

Sinners and Saints of Social Media

Excellent and insightful presentation from @missrogue on what reallly works and what doesn’t in the world of social media, creatively organised by sins and virtues.

Christmas Card campaign

Taking inspiration fromChristmas Cards on Wheel, visitors to the site can control the camera on wheels and take pictures of the Christmas scene and send as real cards to friends and family. A live camera travels around the Christmas scenes and users can take endless variations of photos. Visitors to the site can also choose to be the driver of the “train” and decide what should happen in the live surrounding.

GPS hidden in Laundry Detergent – locates prize winners

Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

Virtual Make up Mirror

Want to know what your face would look like wearing a certain type of make up .. without touching your face?  Well you could always summon up a magin mirror with the words “Mirror Mirror on the Wall, show me my face with make up all”.

And if that doesn’t work, you can head off to the Takashimaya department store in Tokyo and use their Digital Cosmetic Mirror.

The Digital Cosmetic Mirror lets store patrons test makeup and recommendations without actually applying anything to their skin.

Creative Origami

I’ve always loved stories that are built from clay models &  lego bricks, because as well as watching the story unfold, a part of me is fascinated with the artistic patience required to produce them.

Working for ASICS, agency Nordpol+ Hamburg commissioned Sipho Mabona who has created this gem of a story with Origami which is not only entertaining, but is so on brand for ASICS.

Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.

Blog Action Day

October 15th is Blog Action Day, where 10,000 bloggers around the world are writing about climate  change.

image

Social Media certainly provides a platform to harness the “collective” due to the global accessibility of internet and the ease of content publication which has given consumers a voice.  Cause marketing is certainly one of the early adopters of doing this, and I expect to see a continued growth in corporate sponsorship of these initiatives, demonstrating the merging of social media engagement and PR.

The Pirate’s Dilmemma

There is still lots of debate surrounding digital piracy.

Matt Mason’s new book “The Pirate’s Dilemma” addresses the issue of piracy demonstrating how piracy helped to evolve Hollywood prior to the existance of the internet. His book describes how piracy is an important source of innovation, and he describes how piracy can be used to effectively spread ideas. In doing so, Matt suggests how piracy itself can be leveraged as a valid business model.

Here’s a video of Matt talking about how youth culture is reinventing capitalism.

Personalised Soccer Commentary

Be a Football Hero allows you to create a personalised audio commentary.

Select your name, country, and age, and then listen to the professional soccer (football) commentary of yourself performing the ultimate football heroics.

footballhero

If you like what you hear, you can order the soundtrack as a CD for 14.99 pounds.

The soundtrack is very realistic, and you get to hear your surname and age as you score the match winning goal in the dying minutes.

IBM’s Augmented Reality Mobile trial at Wimbledon

IBM has launched an Android based mobile app to “Augment” what is happening at Wimbledon. Taking a live feed from the handset’s camera, it superimposes content and data associated with various points of interest into that video stream. For example live scores, court information etc.

The widespread adoption of 3G and Smartphones has meant that the potential audience for leveraging location (using the phone’s GPS), and supplementing that with value added information is reaching a critical mass.
I think it makes sense to trial new technologies at these type of events.