Frontiering Talk

Polls and Surveys are 2 easy ways to engage opinions, and Polldaddy has just made things simpler by providing an easy way to embed these utilities into websites / blogs etc.

I’ve put one on my blog in the right hand column and true to form it was easy to add, use and manage.

Perspective: I think Widgets like this are a growth area and Polldaddy’s Open Social commitment will only help to expand it’s 70k footprint of users.

Tags: Campaigns, Products, Websites

FreeRice is a clever website that donates 10 grams of rice every time you correctly answer an english word defintion. So in principle, you expand your english vocabulary and feed the hungray at the same time.

Perspective: I think “Not for profits” are succeeding in leveraging the demand to help global issues, by both producing engaging sites. The combination of these reasons produce a powerful incentive for people to spread the site through word of mouth / mouse to others.

via CTV.ca

Tags: Frontiering Websites, WOM, Word of Mouth

Guiness is about to launch the most expensive ad in it’s 80 year history. Costing over $20 million the ad features a variety of domino objects which end up creating a large glass of guiness from a tower of books.

This 90 second ad reminds me a little of the Honda Cog commercial and is equally engaging.

Perspective: I think Guiness should leverage this investment to “expand the talkability” of this ad. This could be done by running a consumer generated competition which invites consumers from all over the world to “continue the domino path”, in the same way that Nike did with the soccer chain promotion.

Tags: Frontiering Campaigns

Google in Australia have launched a doodle 4 google competition which encourages school aged kids to design their own Google icon based around an Australian theme.

Consumers will have a chance to vote for their favourite entries, and the overall winner will have their doodle featured on the Google Australia homepage on Australia Day 2008.

Perspective: This is a nice touch by Google to promote their business with schools and also to encourage participatory consumer generated media.

Update: here’s a youtube video of Australian kids talking about the contest

Download the January 2006 edition of Fresh Market, a collection of the last month alternative brand stunts from allover the world.

May give you some inspiration for trying something new for your brand in 2006.