Articles in Frontiering Campaigns
Stories are the best forms of communication, and ones that you can wear can be great forms of conversation starters.
For charities, getting potential donors to feel involved with a cause can be difficult. Rosa Loves facilitates this by selling t-shirts which have both a graphic and a story describing the cause they are supporting. The story is placed on the inside of the t-shirt next to the wearer’s heart to invoke a personal attachment to the cause.
In the UK Honda has launched a mini-site in support of its new campaign dubbed "The Joy of Problems".
The site features a nice Tetris inspired layout and a jigsaw that users are called to help solving.
Perspective: I like the idea that consumers can work together to solve an online puzzle, however there is currently little incentive to invite my friends to this. For example, will the online collaboration of solving this puzzle reveal something of importance?
His New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he’d live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed.
Domino’s have created a very flash "pizza builder" which not only provides excellent visuals, but allows you to custom make and then order your creation.
Perspective: I like this site because it is both engaging, and relevant to the product that Dominos are selling. It should also provide an excellent source of information that Dominos can use when coming up with new pizza creations. Perhaps they could even allow consumers to name and vote for their favourite toppings.
Don’t you hate it when you hire a DVD and it’s just not your kind of movie.
Social networks such Criticker and Filmtrust are helping and it’s no surprise that a company who’s very business is about renting movies is trying to improve the “success rate” of hire versus like ratio.
Netflix have announced a contest where the prize is $1 million, to the person or team that can create a better system for improving their movie predictions system.
Your client makes biscuits, and their slogan is “Connect with Cookies”. You know tv is dying and want to make a name for yourself trying something new and hip. So you come up with the idea to create a social network around the connecting theme.
This is what Pepperidge Farm’s agency has just done with the creation of the Art of the Cookie website. Whilst the NY times seems to love the idea, I think it is very poorly executed.
Alvin and the Chipmunks is a new movie to be released on Dec 14th. To promote the movie, the Oddcast software has been used to create quite a unique promotional microsite. The site is called Munkyourself and allows consumers to create a mashup of a chipmunk animated character generated combined with your own voice recording which is of course modified to sound like a chipmunk.
Polls and Surveys are 2 easy ways to engage opinions, and Polldaddy has just made things simpler by providing an easy way to embed these utilities into websites / blogs etc.
I’ve put one on my blog in the right hand column and true to form it was easy to add, use and manage.
Perspective: I think Widgets like this are a growth area and Polldaddy’s Open Social commitment will only help to expand it’s 70k footprint of users.
FreeRice is a clever website that donates 10 grams of rice every time you correctly answer an english word defintion. So in principle, you expand your english vocabulary and feed the hungray at the same time.
Perspective: I think “Not for profits” are succeeding in leveraging the demand to help global issues, by both producing engaging sites. The combination of these reasons produce a powerful incentive for people to spread the site through word of mouth / mouse to others.
via CTV.ca
Guiness is about to launch the most expensive ad in it’s 80 year history. Costing over $20 million the ad features a variety of domino objects which end up creating a large glass of guiness from a tower of books.
This 90 second ad reminds me a little of the Honda Cog commercial and is equally engaging.
