Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

Read the full story »
Augmented Reality

Consumer Generated

Engage

facebook

Frontiering Products

Home » Archive by Category

Articles in Frontiering Websites

Life socialises their Timeline maker

Life.com is now allowing people to use their photos and their timeline maker to tell and share stories.

Facebook, Twitter, Yahoo and Google users can connect to Life.com using their preferred profile and begin creating a timeline right away. Completed timelines can also be shared on Facebook.

The Life.com editorial staff has created some sample timelines to give you a taste of what you can create such as the vibrant World Cup Winners Throughout the Years

Check it out http://www.life.com/timeline

State of the Internet

I never tire of watching videos which highlight the incredible statistics surrounding the penetration of the internet, and I’m still surprised by the growth in some of these statistics.

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

Frontiering Shopping cart
Having used X-cart at the shopping cart solution at Gourmet Shopper, I was interested to see that the X-cart developers have released a new AJAX style shopping cart solution called Ecwid.
Here’s an example shopping cart that I have been testing, which as well as working inside WordPress.

The Cart tool is reasonably simple to setup and configue, and whilst there are some limitations, it promises to be an excellent option for shops wanting to syndicate their content across their growing range of interaction points.
Here’s an image of how it looks in Facebook (see example)

GS facebook_

Personalised Soccer Commentary

Be a Football Hero allows you to create a personalised audio commentary.

Select your name, country, and age, and then listen to the professional soccer (football) commentary of yourself performing the ultimate football heroics.

footballhero

If you like what you hear, you can order the soundtrack as a CD for 14.99 pounds.

The soundtrack is very realistic, and you get to hear your surname and age as you score the match winning goal in the dying minutes.

3D Desktop
bumptop

bumptop

Here’s a very interesting utility that transforms your windows desktop into a 3D environment, much like a desk.  It allows you to place icons in various sizes depending on importance, as well as having them on the wall.

Bumptop also has some clever techniques for sorting and grouping the various functions in an effort to make life more productive.  Moving photos between applications is rather cool, and the following video provideds an excellent demonstration.

Australian Sports Commission viral

Here’s the video Bullseye produced for the Australian Sports Commission to encourage the development of young Australians sportspeople on this promotional site.

Already the viral has been picked up by many of the mainstream press both here and in the UK.

Australia Press Coverage

Marketing Mag

Livenews

Sydney Morning Herald

Sydney Morning Herald (2)

Sydney Mornging Herald (3)

Adnews (subscribers only)

Brisbane Times

Canberra Times

UK Press

The Times

The Sun

A new way to learn Chinese

A team of developer’s funded by Michigan State University and the Office of the Chinese Language Council International have come up with a browser-based MMORPG (Massive Multiplayer Online Role Playing Game) that teaches players how to speak Mandarin Chinese.

Biggest drawing in the world

Imagine you are in the delivery business, and want to show that you deliver anywhere in the world.

DHL, with the help of a swedish artist Erik Nordenankar, and a GPS device have managed to create what they describe as the biggest drawing in the world.

image image

The website documents the creation, along with detailed instructions and delivery documents, and even contains video footage of the drawings journey.