Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

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Augmented Reality Kung Foo gaming

It’s amazing how technology is changing the world, and whilst gaming has had the reputation of taking people away from activity, camera technology is inspiring active games.

Kung-Fu Live is one example in which your image is placed directly into the game, and real movements are translated into in-game actions. As the video below shows, you’ll be able to kick and punch wildly into the air to take down virtual baddies.

This is one of the few games designed exclusively for the PlayStation Eye camera.

Everything is a game

Great presentation by Jesse Schell called  “Design outside the Box”

It provides some profound insight into how everyday life is becoming a game

News Gaming mashup

MSNBC have released a NewsWare site, which provides an interesting news spectrum which can also be customised into a widget to embed on your blog, social network profile, or desktop.

The news experience includes this spectrum which is very engaging.

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There is also a Newsblaster tool which lets you read the news while you are playing an online game.

To promote this feature, MSNBC setup the world’s first interactive cinema crowd game.

The biggest game in town

Gaming developers Activision (best known for Guitar Hero, Call of Duty and the Tony Hawk series, as well as Spider-Man, Shrek, James Bond and Transformers) and Blizzard (developers of  World of Warcraft) are merging in a deal worth $18.8 billion to be known as Activision Blizzard. 

According to BBC News, they are promoting the merger as the”world’s most profitable games business”.

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The new business will be hoping to benefit from both the rise in availability of gaming consoles as well as the emergence of advertising in games.

Real Weather applied to Wii game

Wii’s NiGHTS: Journey of Dreams, will soon include a mini-game called A-list that will utilise Wii’s Weather channel to incorporate real weather into the game’s play.

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Perspective: Whilst this is a cool feature for a game, I can see this technology being used by computer controlled houses to alter lighting, update shopping lists, display pictures to remind younger kids of what to wear, etc.