The East Festival in London will feature Pete Fowler keeping festival fans updated via his freshly painted Tweeting Bike.

Pete Fowler's Tweeting Bike

Pete Fowler's Tweeting Bike

It’s a novel way to promote the festival and the @eastfestival twitter address as no doubt Pete will attract attention as he rides through the east london district.

You can check out Pete’s Flickr photo set here and follow the overall festival news via @eastfestival, or via the cleverly named #twike hashtag.

The agency behind this initiative is Chance Collective #twike

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News Gaming mashup

MSNBC have released a NewsWare site, which provides an interesting news spectrum which can also be customised into a widget to embed on your blog, social network profile, or desktop.

The news experience includes this spectrum which is very engaging.

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There is also a Newsblaster tool which lets you read the news while you are playing an online game.

To promote this feature, MSNBC setup the world’s first interactive cinema crowd game.

The biggest game in town

Gaming developers Activision (best known for Guitar Hero, Call of Duty and the Tony Hawk series, as well as Spider-Man, Shrek, James Bond and Transformers) and Blizzard (developers of  World of Warcraft) are merging in a deal worth $18.8 billion to be known as Activision Blizzard. 

According to BBC News, they are promoting the merger as the”world’s most profitable games business”.

vivendi

The new business will be hoping to benefit from both the rise in availability of gaming consoles as well as the emergence of advertising in games.

Real Weather applied to Wii game

Wii’s NiGHTS: Journey of Dreams, will soon include a mini-game called A-list that will utilise Wii’s Weather channel to incorporate real weather into the game’s play.

wii

Perspective: Whilst this is a cool feature for a game, I can see this technology being used by computer controlled houses to alter lighting, update shopping lists, display pictures to remind younger kids of what to wear, etc.