Articles in guerilla
Most of us remember the Mission Impossible series which immortalised the saying “This message will self destruct”.
Deadline Couriers created an effective PR stunt by building a billboard message that included a 8 day countdown timer. At the end of the 8 days it literally blew up.
I just love the way the message ties to the service offered by the brand !
Here’s a very clever animation made entirely from street graffiti by Blu.
It’s quite amazing how a story can be created like this. Because it’s different it rises above the clutter of content.
Can your brand message do with a new canvas?
via Chris Brogan