I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Content Curation solutions to disrupt online research

I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

Social Entertainment

We’ve been talking to clients a lot recently about the changing  “content exchange” and in particular the challenges of harnessing community content.

This presentation looks at the way the web is being “packaged” and rold in the form of “Social Entertainment”, complete with some informative research.

Social Media ROI example

Here’s a great video from Fred Caballero discussing a process for measuring the ROI on Social Media

In the video Fred provides an example of linking a sales goal to social media tactics pointing out the value of “Listening” and the necessity to have at least a 6 month time frame in order to generate ROI.

Social Media Action Plan (updated)

My updated Social Media Action Plan presentation

Social Media – What is it?
“Open Conversations that encourage participation and connect people”

  • FACEBOOK 9.7 million Australian’s on Facebook
  • oTWITTER 800 tweets / second
  • Youtube 2 billion views/day

Why it matters
- “Social media helps people express themselves and through the wisdom of crowds helps us discover new stuff”

What to do about it ?
- Can’t control it
- Ignoring it just elimates you from the conversation

GPS hidden in Laundry Detergent – locates prize winners

Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

Augmented Reality – using Webcam

Oddcast has teamed up with Pointroll to create this cool Augmented Reality service which is driven from your webcam.

It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool

This video shows the features in case you don’t have a webcam.