Articles in Headline
Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.
The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense. To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking 
Oddcast has teamed up with Pointroll to create this cool Augmented Reality service which is driven from your webcam.
It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool
This video shows the features in case you don’t have a webcam.
Life.com is now allowing people to use their photos and their timeline maker to tell and share stories.
Facebook, Twitter, Yahoo and Google users can connect to Life.com using their preferred profile and begin creating a timeline right away. Completed timelines can also be shared on Facebook.
The Life.com editorial staff has created some sample timelines to give you a taste of what you can create such as the vibrant World Cup Winners Throughout the Years
Check it out http://www.life.com/timeline
Facebook’s growth continues, here’s the latest statistics
People on Facebook
- More than 500 million active users
- 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- People spend over 700 billion minutes per month on Facebook
Activity on Facebook
- There are over 900 million objects that people interact with (pages, groups, events and community pages)
- Average user is connected to 80 community pages, groups and events
It’s amazing how technology is changing the world, and whilst gaming has had the reputation of taking people away from activity, camera technology is inspiring active games.
Kung-Fu Live is one example in which your image is placed directly into the game, and real movements are translated into in-game actions. As the video below shows, you’ll be able to kick and punch wildly into the air to take down virtual baddies.
This is one of the few games designed exclusively for the PlayStation Eye camera.
Want to know what your face would look like wearing a certain type of make up .. without touching your face? Well you could always summon up a magin mirror with the words “Mirror Mirror on the Wall, show me my face with make up all”.
And if that doesn’t work, you can head off to the Takashimaya department store in Tokyo and use their Digital Cosmetic Mirror.
The Digital Cosmetic Mirror lets store patrons test makeup and recommendations without actually applying anything to their skin.
Great presentation by Jesse Schell called “Design outside the Box”
It provides some profound insight into how everyday life is becoming a game
The East Festival in London will feature Pete Fowler keeping festival fans updated via his freshly painted Tweeting Bike.
Pete Fowler's Tweeting Bike
It’s a novel way to promote the festival and the @eastfestival twitter address as no doubt Pete will attract attention as he rides through the east london district.
You can check out Pete’s Flickr photo set here and follow the overall festival news via @eastfestival, or via the cleverly named #twike hashtag.
The agency behind this initiative is Chance Collective #twike
Here’s a great example on how to engage the socially influencial fans of your brand.
You”ll notice the campaign describes several phases of any social media campaign, including
- Recruitment of fans
- Engagement of fans
- Helping fans enlist their connections
Alan Long, Research Director for Hitwise reports that Social Media Traffic in Australia has nearly caught Search as depicted by the following chart.
Top 10 Social Networks in Australia are shown here, dominated by Facebook which boasts over 8 million Australians.
The net affect is that companies need more than ever to develop a strategy for Listening and Engaging with these networks so that they have the ability to influence consumers.
