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The future of retail

Trendwatching have just published a trend titled The Future of Retail which details these 5 insights.

1. MAGIC POINT OF SALE
Consumers now expect to summon retail brands as they would a genie from a lamp.

2. DEEP RETAIL
In 2019, smart retail brands know their customers better than customers know themselves.

3. CULTURE CLUBS
Your internal culture is your brand. So do more to help your people flourish.

4. A-COMMERCE
From discovery to delivery, retail brands are automating the customer journey.

5. PRACTICAL POST-DEMOGRAPHICS
Inclusive marketing is no longer enough. Time to to reimagine everything you do around true diversity.

Content Curation solutions to disrupt online research

I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

Storify is one of the simplest offerings which is more designed to curate social comments around a particular topic into a story, and provides functionality to embed that story for syndication.

Publishthis offers an extended solution starting with topic discovery, through curation to the generation of automated content feeds that can be optimised and published to the WordPress content management software.

 

Skift is an example that uses the Publishthis platform and provides a content curation channel around the travel industry niche, offering analysis, research, news and information for the
travel industry, and the international business traveler.

So far .. it seems humans are still required to deduce insights, but as it gets easier to sort curated content from the total online clutter, it will become much more cost effective to both test the deduced insights and further refine them into more detailed segments.

Social Entertainment

We’ve been talking to clients a lot recently about the changingĀ  “content exchange” and in particular the challenges of harnessing community content.

This presentation looks at the way the web is being “packaged” and rold in the form of “Social Entertainment”, complete with some informative research.

Social Media ROI example

Here’s a great video from Fred Caballero discussing a process for measuring the ROI on Social Media

In the video Fred provides an example of linking a sales goal to social media tactics pointing out the value of “Listening” and the necessity to have at least a 6 month time frame in order to generate ROI.

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