Articles in Industry News
I never tire of watching videos which highlight the incredible statistics surrounding the penetration of the internet, and I’m still surprised by the growth in some of these statistics.
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Sweden is known for it’s innovation which not only expresses itself in design, but also in creative campaigns.
Agency Forsman and Bodenfors decided to use one of Facebook’s built in features of “Tagging” to get the word out about Ikea’s Malmo store opening. First, they created a Facebook profile for the store manager, Gordon Gustavsson. Then, over the next two weeks, uploaded images from of IKEA showrooms to his Facebook photo album.
Alan Long, Research Director for Hitwise reports that Social Media Traffic in Australia has nearly caught Search as depicted by the following chart.
Top 10 Social Networks in Australia are shown here, dominated by Facebook which boasts over 8 million Australians.
The net affect is that companies need more than ever to develop a strategy for Listening and Engaging with these networks so that they have the ability to influence consumers.
Here’s an updated video from the team at Socialnomics which includes some great examples of how social media is used to deliver real business results.
Social Media continues to be a topic generating quite a bit of buzz, and sometimes this buzz comes in the form of statistics.
Gary Haynes from Personalize Media has created this counter which demonstrates the raw volume of time and dollars associated with several key social media entities.
Here’s some of the key stats
- * 20 hours of video uploaded every minute onto YouTube (source YouTube blog Aug 09)
October 15th is Blog Action Day, where 10,000 bloggers around the world are writing about climate change.
Social Media certainly provides a platform to harness the “collective” due to the global accessibility of internet and the ease of content publication which has given consumers a voice. Cause marketing is certainly one of the early adopters of doing this, and I expect to see a continued growth in corporate sponsorship of these initiatives, demonstrating the merging of social media engagement and PR.
The Economist has published this video which contains a series of interesting statistics about the changing media landscape.
Whilst the stats are US focused, they are representative of the changes that are occuring across the globe.
Looking like a big brother to the iPhone, the CrunchPad tablet PC from Techcrunch is likely to shake up the tablet computing market.
Crunchpad
At 18 mm thick, the tablet only works when connected to the internet. The device takes advantage of clever touch protocols that make for efficient and pleasant consuming of content. Rumoured to be priced at around US$300, the device could become a widely adopted method for reading online content.
I still recall presenting the Facebook Australian population at 4.3 million around the middle of 2008.
It’s now surpassed 5 million which means that more than 1 in 3 of Australia’s online population is on Facebook.
This is quite compelling, and its not wonder that brands and organisations are starting to allocate marketing spend to reaching this audience.
The challenge of course is that social networks don’t respond well to interruption marketing.
History of the Internet is “an animated documentary explaining the progress in computing technologies from 1957 to 2009.
The tale is told using PICOL – Pictorial Communication Language – icons, and is a very effective communication tool,
via Core77
Australia day is here for 2009, and a good chance to review the way digital has brought about change to the way we live.
Here are some key events from 10 years ago in 1999
- Mark Taylor was the 1999 Australian of the year
- Companies spent millions protecting themselves from the Y2K bug
- Google moved from their garage to their first office with a search market share of < %1
- George Bush criticised President Clinton on Kosovo saying “We need an exit strategy before going to war”
Emarketer confirms that the Internet is more popular than Newspapers for news
I would expect that the internet will reach TV by this time next year.
Tweetscan now lets you download your twitter history https://www.tweetscan.com/data.php
Here’s the last few tweets from my history.
Here’s a list of 10 Digital Marketing predictions for 2009.
1. Mobile apps
Goldman sachs estimates 210 million iphone apps will be dowloaded by 2010. Much of this will be monetized by the emerging mobile ad market, e.g. www.admob.com
2. Video streaming from mobile
e.g. www.qik.com www.kyte.com www.ustream.com
Soccer mums through to corporate presentations will be beamed from mobiles directly to the internet
SplashCast has announced a partnership with Hulu that will allow people to embed Hulu shows into the SplashCast widget. I wonder if this will allow non-US based people a “work-around” giving them access to Hulu?
Note: it’s very easy to make a SplashCast widget (see below).
During October 2008, 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer) http://bit.ly/w82x
Hulu continues it’s rise in Online Video now up to the 6th most popular Video network.
