Articles in Industry News
Here’s a list of 10 Digital Marketing predictions for 2009.
1. Mobile apps
Goldman sachs estimates 210 million iphone apps will be dowloaded by 2010. Much of this will be monetized by the emerging mobile ad market, e.g. www.admob.com
2. Video streaming from mobile
e.g. www.qik.com www.kyte.com www.ustream.com
Soccer mums through to corporate presentations will be beamed from mobiles directly to the internet
SplashCast has announced a partnership with Hulu that will allow people to embed Hulu shows into the SplashCast widget. I wonder if this will allow non-US based people a “work-around” giving them access to Hulu?
Note: it’s very easy to make a SplashCast widget (see below).
During October 2008, 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer) http://bit.ly/w82x
Hulu continues it’s rise in Online Video now up to the 6th most popular Video network.
Recently, I’ve been doing a lot of thinking about the emergence of “Content Exchange networks”, as I predict significant changes in the value chain of content creation and distribution over the next few years.
Related to this is the changing impact to the news industry.
So it was with interest that I read Jeff Jarvis (of Buzzmachine)’s presentation that examines the changing business models for news publication and distribution in light of social collaboration. Jeff is planning to give the presentation to CUNYGraduate School of Journalismm, and has put a draft up on Slideshare for comment.
Gartner has released some new research which describes how various people engage in online communities.
Using the term “Generation V”, the research confirms that segments do not relate to age, gender, geographic location or social class, but instead are grouped by their interactions and behavioural usage preferences of digital media consumption.
The 4 levels of engagement in Gartner’s model are creators, contributors, opportunists, and lurkers.
A report by emarketer predicts that Australia will take top spot amongst industrialised nations growing from 63% in 2008 to over 76% by 2012.
Note: that’s top spot for %, not for speed !
Also reported are these figures from Nielsen which highlight preferred online activities.
Fleishman-Hillard Inc. and Harris Interactive have published an excellent white paper which examines how the internet influences the modern consumer.
The study is titled “Digital Life Index Study” and highlights how the internet influences shopping behaviours, making particular comparisons between the UK, Germany and France.
4 key insights of the study were:-
Digital Influence:
The Internet is by far the most important medium in the lives of European consumers — but companies are underinvesting in that influence.
The BRW has officially launched it’s top Australian web2.0 applications.
Here’s a selection of the ones I am familiar with :-
5. Engagd
Website: http://www.engagd.com/
Person/Company: Faraday Media (Chris Saad/ Ashley Angell)
Description: Web service application that creates ‘attention profiles’ of users, and enables these to be used in customising services and content for users.
6. MyVirtualHome
Website: http://mvh.com.au/
Person/Company: Greg Lane/ Paul Condon
A new social network has launched in Australia which hopes to address some of the key insights from online social media research.
Vibe Village is a social network which is hoping to connect brands to social influencers, by targeting 3 needs.
Being First.
I still remember running home to tell my brothers that I had found a way to get through the lane way at the back of my house, only to be disappointed when it became apparent that the news wasn’t news to them.
Internet advertising revenues in the US hit $5.8 billion for the first quarter of 2008 reflecting a 18.2 % increase on the same period in 2007.
Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)
“We continue to experience significant growth and vitality in interactive marketing, media and advertising,” said Randall Rothenberg, president and CEO of the IAB. “We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.”
