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Twitter – your new trading platform?

Listening is the first part of our Social Media Action Plan – Listen, Engage, Influence

Monitoring social media conversations is now proving to be useful for predicting the stock market levels, acccording to this report from Mail Online.

Researchers from Indiana University  noticed the correlation after they analysed more than 9.8 million tweets from 2.7 million users during 10 months in 2008.

An online mood-tracking tool called OpinionFinder also measured whether the users were generally positive or negative and how that changed over time.  The team was then able to measure variations in public mood and then compare them to closing stock market values.
The key emotion turned out to be “Calmness” .. which is pretty cool.

What insights are you gaining from monitoring social media?

Social Media traffic catches Search

Alan Long, Research Director for Hitwise reports that Social Media Traffic in Australia has nearly caught Search as depicted by the following chart.

Hitwise - social media v search

Top 10 Social Networks in Australia are shown here, dominated by Facebook which boasts over 8 million Australians.

top10sml

The net affect is that companies need more than ever to develop a strategy for Listening and Engaging with these networks so that they have the ability to influence consumers.

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