Articles in Listen
Phil Dobbie from BNET interviews me on the 3 elements to the Social Media Action Plan – Listen, Engage, Influence
It’s also on iTunes here: http://itunes.apple.com/podcast/bnet-australia-bnet-australia/id287363656
Follow the BNET podcasts here http://www.bnet.com/topics/btalk+australia
Listening is the first part of our Social Media Action Plan – Listen, Engage, Influence
Monitoring social media conversations is now proving to be useful for predicting the stock market levels, acccording to this report from Mail Online.
An online mood-tracking tool called OpinionFinder also measured whether the users were generally positive or negative and how that changed over time. The team was then able to measure variations in public mood and then compare them to closing stock market values.
The key emotion turned out to be “Calmness” .. which is pretty cool.
I never tire of watching videos which highlight the incredible statistics surrounding the penetration of the internet, and I’m still surprised by the growth in some of these statistics.
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Alan Long, Research Director for Hitwise reports that Social Media Traffic in Australia has nearly caught Search as depicted by the following chart.
Top 10 Social Networks in Australia are shown here, dominated by Facebook which boasts over 8 million Australians.
The net affect is that companies need more than ever to develop a strategy for Listening and Engaging with these networks so that they have the ability to influence consumers.
As organisations start to embrace social media monitoring, it’s important for them to categorise conversations to allow a suite of various engagement response tactics to be executed.
This beautiful slidedeck from Amber Naslund, highlights the key categories that should be considered.
The Economist has published this video which contains a series of interesting statistics about the changing media landscape.
Whilst the stats are US focused, they are representative of the changes that are occuring across the globe.
Not all campaigns will be successful, but not having a brief, or having one that is “too brief” definitely increases the likelihood of failure.
The Brief is one of the most important stages of the marketing process, and yet many clients fail to see it’s importance, and either ignore it all together or pass this responsibility to the agency. Agency created briefs or “reverse briefs” can work well where the client / agency understand each other well, but there should still be some kind of approval step so that clarity of scope is understood.
