Articles in Social Networks
Excellent and insightful presentation from @missrogue on what reallly works and what doesn’t in the world of social media, creatively organised by sins and virtues.
Don Calladine’s excellent Next Generation preso has been updated, which is a good degustation of stats and latest digital examples.
2012′s Edelman Trust Barometer has been released which is the latest instalment of the global trust and credibility study.
It shows an overall decline in trust globally, with steep declines in the levels of trust in government and business.
Not surprisingly, the government is now the least trusted institution–trailing business, media, and NGOs.
Here is an infographic summarising the findings:
Here’s a great deck on the state of social media in 2012 from Esteban Contreras
Here’s the results of a comprehensive survey of 9,000 consumers in 35 countries about their social usage
Australian retailers are finally leaving the shores of social media apathy and are attempting to navigate the treacherous waters of consumer engagement. No doubt spurred on by the negative PR associated with non-engagement, retailers are also sensing the hidden treasure to be found with consumer loyalty. The social media wave started several years ago, and it still baffles me why has it taken retailers so long to take social media seriously?