Articles in Social Networks
My updated Social Media Action Plan presentation
Social Media – What is it?
“Open Conversations that encourage participation and connect people”
- FACEBOOK 9.7 million Australian’s on Facebook
- oTWITTER 800 tweets / second
- Youtube 2 billion views/day
Why it matters
- “Social media helps people express themselves and through the wisdom of crowds helps us discover new stuff”
What to do about it ?
- Can’t control it
- Ignoring it just elimates you from the conversation
Last week Universal McCann released Wave 5 of their yearly social media tracker survey, expanding their data to 53 markets and 37,600 respondents (up from 38 markets and 23,200 respondents in Wave 4)
As usual it’s filled with great information and updated statistics
Nice presentation from Tiphereth Gloria which looks at how Social Media Personas can differ from the Real You. Social Personas:How different is the real you from the social media you? Implications for social marketing
Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.
The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense. To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking 
Oddcast has teamed up with Pointroll to create this cool Augmented Reality service which is driven from your webcam.
It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool
This video shows the features in case you don’t have a webcam.
Life.com is now allowing people to use their photos and their timeline maker to tell and share stories.
Facebook, Twitter, Yahoo and Google users can connect to Life.com using their preferred profile and begin creating a timeline right away. Completed timelines can also be shared on Facebook.
The Life.com editorial staff has created some sample timelines to give you a taste of what you can create such as the vibrant World Cup Winners Throughout the Years
Check it out http://www.life.com/timeline
Twitter Co-founder Evan Williams talks about the ideas for driving twitter’s growth in the future.
Here’s an updated video from the team at Socialnomics which includes some great examples of how social media is used to deliver real business results.
It’s surprising giving the hype surrounding Social Media, that it’s still quite a challenge to sell the adoption of social media to organisations.
There are many obstacles that stand in the way of running social media campaigns such as 
- Risks associated with open conversations
- Non existant Internal policies covering social media engagement
- Lack of internal communication of social media engagement policies
- Perceived lack of metrics
- Clarity of roles for managing the campaign
