I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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GPS hidden in Laundry Detergent – locates prize winners

Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

Augmented Reality – using Webcam

Oddcast has teamed up with Pointroll to create this cool Augmented Reality service which is driven from your webcam.

It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool

This video shows the features in case you don’t have a webcam.

Life socialises their Timeline maker

Life.com is now allowing people to use their photos and their timeline maker to tell and share stories.

Facebook, Twitter, Yahoo and Google users can connect to Life.com using their preferred profile and begin creating a timeline right away. Completed timelines can also be shared on Facebook.

The Life.com editorial staff has created some sample timelines to give you a taste of what you can create such as the vibrant World Cup Winners Throughout the Years

Check it out http://www.life.com/timeline

Social Media ROI

Here’s an updated video from the team at Socialnomics which includes some great examples of how social media is used to deliver real business results.

Relationships help sell Social Media

It’s surprising giving the hype surrounding Social Media, that it’s still quite a challenge to sell the adoption of social media to organisations.

There are many obstacles that stand in the way of running social media campaigns such as hurdle

  • Risks associated with open conversations
  • Non existant Internal policies covering social media engagement
  • Lack of internal communication of social media engagement policies
  • Perceived lack of metrics
  • Clarity of roles for managing the campaign
Blog Action Day

October 15th is Blog Action Day, where 10,000 bloggers around the world are writing about climate  change.

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Social Media certainly provides a platform to harness the “collective” due to the global accessibility of internet and the ease of content publication which has given consumers a voice.  Cause marketing is certainly one of the early adopters of doing this, and I expect to see a continued growth in corporate sponsorship of these initiatives, demonstrating the merging of social media engagement and PR.

Socialnomics

Is social media a fad? Or is it the biggest shift since the Industrial Revolution? socialnomics

Welcome to the World of Socialnomics

Qualman defines socialnomics as “The ability of social media to generate exponential returns for individuals and businesses”.
They have released a video which showcases some of the social media statistics that describe the social media revolution, and how it is changing the world.

 

 

And this revolution has only just begun !

Facebook Page widget

Facebook now let you insert a widget of pages onto other sites such as blogs or websites.

Here’s an example of the BRITA facebook page widget that we have developed.

BRITA fan box

The Fan Box as Facebook call it allows people to become fans of your page with 1 click without needing to visit Facebook.