Articles in Social Networks
Here’s a list of 10 Digital Marketing predictions for 2009.
1. Mobile apps
Goldman sachs estimates 210 million iphone apps will be dowloaded by 2010. Much of this will be monetized by the emerging mobile ad market, e.g. www.admob.com
2. Video streaming from mobile
e.g. www.qik.com www.kyte.com www.ustream.com
Soccer mums through to corporate presentations will be beamed from mobiles directly to the internet
Social scientists refer to the craving for online contact as “Ambient awareness”. They liken the feeling to being similar to being physically near someone and sensing their mood by their body language, mood and comments.
I think the desire for ambient awareness is what has driven the popularity of Facebook, which through it’s provision of the news feed feature, is supplying a stream of up to the minute updates on what your friends are doing. In many cases this feed substitutes the need for email. Twitter is another service which streams snippets of thoughts into a single stream.
Whilst the craving for ambient awareness of our social graph (or friends list) might be strong, it is surprising to me that the use of RSS feedreaders to supply a personalised interest based news feed is still quite low.
Recently, I’ve been doing a lot of thinking about the emergence of “Content Exchange networks”, as I predict significant changes in the value chain of content creation and distribution over the next few years.
Related to this is the changing impact to the news industry.
So it was with interest that I read Jeff Jarvis (of Buzzmachine)’s presentation that examines the changing business models for news publication and distribution in light of social collaboration. Jeff is planning to give the presentation to CUNYGraduate School of Journalismm, and has put a draft up on Slideshare for comment.
I have posted an article in support of my Social Media action plan presentation.
Social Media – 3 step action plan (pdf file)
Fleishman-Hillard Inc. and Harris Interactive have published an excellent white paper which examines how the internet influences the modern consumer.
The study is titled “Digital Life Index Study” and highlights how the internet influences shopping behaviours, making particular comparisons between the UK, Germany and France.
4 key insights of the study were:-
Digital Influence:
The Internet is by far the most important medium in the lives of European consumers — but companies are underinvesting in that influence.
A new social network has launched in Australia which hopes to address some of the key insights from online social media research.
Vibe Village is a social network which is hoping to connect brands to social influencers, by targeting 3 needs.
Being First.
I still remember running home to tell my brothers that I had found a way to get through the lane way at the back of my house, only to be disappointed when it became apparent that the news wasn’t news to them.
When I was young, radio shows such as American Top 40, or Billboard were the established authorities on determining the most popular artist or album.
The internet has revolutionised the distribution of music and it’s no surprise that there is no shortage of innovation in the delivery of informational services.
Recognising that popularity includes discussions, consumption as well as purchase, the BBC has created an index of bands and tracks.
Social Media is becoming an important channel for hosting conversations as evidenced by US presidential candidate Barack Obama’s response to an invitation by a leading social women’s network BlogHer.
Obama sat with BlogHer on Sunday to answer key policy questions developed by this community of bloggers specifically for 2008 presidential candidates.
Blogher is one of the largest collection of blogs by women, and therefore a ripe audience of influential people that brands should include in their communication plans.
Mike Murphy VP Media Sales Facebook (x-Yahoo) gave today’s keynote address and spoke on the Power of Social Media for Brands. Some key take outs.
Facebook Australia Statistics
- now have 2.2 million
- that is 1 in 5 Australia people online.
Mike talked around the frequency of how Brands are mentioned in conversations without incentives.
For example, there are
- 118000 mentions of McDonalds
- 7000 mentions of Ikea in their profile
Guinness book of records has just gone social, by adding an online community to their web site.
This will allow record holders, or those who "want to be", as well as fans to share videos, photos, audio and stories. Visitors can also create their own profile page including blog entries.
The site will allow discussion around actual record attempts ahead of the annual book publication.
The community section is powered by KickApps and Guiness hopes the site will help to identify new record breaking talent.
