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Creating Content for SEO
Thursday, 15 Nov, 2012 – 6:31 | 20 Comments

Here’s a great infographic that has some great tips on creating content optimised for search.

Brafton's Infographic: Why Content for SEO?

Here are 23 tips from Google (via their blog) on how to create the best content

  1. Would you trust the content in this article?
  2. Is this article written by a thought leader who is passionate about there topic?
  3. Does the blog or website have duplicate or redundant articles on the same or similar topics with slightly different keyword variations?
Next Generation – updated
Tuesday, 1 May, 2012 – 9:03 | No Comment

Don Calladine’s excellent Next Generation preso has been updated, which is a good degustation of stats and latest digital examples.

Linked In
Monday, 18 Jul, 2011 – 10:53 | No Comment
LinkedIn when public last month and it’s share price doubled on it’s first trading day valuing the company at 8 billion.¬† Here’s a great presentation listing the key demographics and stats for the Linked In user base.



Socialisation of Brands – Wave 5
Wednesday, 27 Oct, 2010 – 12:25 | One Comment

Last week Universal McCann released Wave 5 of their yearly social media tracker survey, expanding their data to 53 markets and 37,600 respondents (up from  38 markets and 23,200 respondents in Wave 4)

As usual it’s filled with great information and updated statistics

Global Web Index by country
Thursday, 2 Sep, 2010 – 6:12 | No Comment

This is a pretty cool widget that contains easy to navigate web statistics by country

China – connected
Thursday, 2 Sep, 2010 – 6:05 | No Comment
Here’s a good overview of how China is embracing Social Media
View more presentations from Ogilvy & Mather Worldwide.
Facebook surpasses 500 million
Tuesday, 27 Jul, 2010 – 10:49 | No Comment

Facebook’s growth continues, here’s the latest statistics


People on Facebook

  • More than 500 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook

Activity on Facebook

  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
Social Media traffic catches Search
Thursday, 26 Nov, 2009 – 14:29 | One Comment

Alan Long, Research Director for Hitwise reports that Social Media Traffic in Australia has nearly caught Search as depicted by the following chart.

Hitwise - social media v search

Top 10 Social Networks in Australia are shown here, dominated by Facebook which boasts over 8 million Australians.


The net affect is that companies need more than ever to develop a strategy for Listening and Engaging with these networks so that they have the ability to influence consumers.

Social Media Statistics
Thursday, 22 Oct, 2009 – 11:23 | No Comment

Social Media continues to be a topic generating quite a bit of buzz, and sometimes this buzz comes in the form of statistics.

Gary Haynes from Personalize Media has created this counter which demonstrates the raw volume of time and dollars associated with several key social media entities.

Here’s some of the key stats

  • * 20 hours of video uploaded every minute onto YouTube (source YouTube blog Aug 09)