Here’s the video Bullseye produced for the Australian Sports Commission to encourage the development of young Australians sportspeople on this promotional site.

Already the viral has been picked up by many of the mainstream press both here and in the UK.

Australia Press Coverage

Marketing Mag

Livenews

Sydney Morning Herald

Sydney Morning Herald (2)

Sydney Mornging Herald (3)

Adnews (subscribers only)

Brisbane Times

Canberra Times

UK Press

The Times

The Sun  Read more... (309 words, estimated 1:14 mins reading time)

Here’s a very clever animation made entirely from street graffiti by Blu.

It’s quite amazing how a story can be created like this.  Because it’s different it rises above the clutter of content.

Can your brand message do with a new canvas?

via Chris Brogan

MSNBC have released a NewsWare site, which provides an interesting news spectrum which can also be customised into a widget to embed on your blog, social network profile, or desktop.

The news experience includes this spectrum which is very engaging.

There is also a Newsblaster tool which lets you read the news while you are playing an online game.

To promote this feature, MSNBC setup the world’s first interactive cinema crowd game.  Read more... (121 words, 1 image, estimated 29 secs reading time)

Google has just announced a new web based purchasing and analytics system that allows anyone to run television commercials.

The system has been available as a trial program for about a year, and this announcement now opens the system up for everyone to use using this simple process.

-  Select your target audience

-  Choose the networks, days and times, and  the specific programs you want your ad to run on.

- Choose the cost-per-thousand impressions you’re willing to pay  Read more... (262 words, 2 images, estimated 1:03 mins reading time)

One of the better April Fool’s stunts this year !

For those who loved the 1982 classic Tron movie, will enjoy this cardboard version.

This just shows the type of quality content that can be created and shared online.

Brands should consider tapping into these resources for producing videos.

via EpicFu

Listening to consumers has never been more important.  What are your consumers saying?

Brightcove have just published an excellent whitepaper on 5 keys to successful online video.

The 5 keys are :-  Read more... (152 words, estimated 36 secs reading time)

Internet access speeds, lower cost of video equipment, and ease of video sharing has lead to an expansion of video content on the web.

3 former Google employees have launched a site that is positioned as a video based “how-to guide” to pretty much anything. In their words, “Imagine an ever-expanding universe of how-to knowledge, created for you and by you. That’s Howcast“.  Read more... (290 words, 1 image, estimated 1:10 mins reading time)

Monkey See is a new site containing a collection of "how to" videos ranging from Parenting, Pets, Auto & Mechanical

There is even a video series on how to carve a pumpkin.

Perspective: I think this site exemplifies the growing demands for videos in online content, as well as the emergence of niche content sites (in this case "How to").