Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

Read the full story »
Augmented Reality

Consumer Generated

Engage

facebook

Frontiering Products

Home » Archive by Category

Articles in virtual world

Augmented Reality – using Webcam

Oddcast has teamed up with Pointroll to create this cool Augmented Reality service which is driven from your webcam.

It’s called Get Me In The Head and although the performance is a little slow it’s still pretty cool

This video shows the features in case you don’t have a webcam.

3D Desktop
bumptop

bumptop

Here’s a very interesting utility that transforms your windows desktop into a 3D environment, much like a desk.  It allows you to place icons in various sizes depending on importance, as well as having them on the wall.

Bumptop also has some clever techniques for sorting and grouping the various functions in an effort to make life more productive.  Moving photos between applications is rather cool, and the following video provideds an excellent demonstration.

Second Life from your mobile

Popular virtual world Second Life is now accessible from 40 mobile devices, with support for additional 3G and Wi-Fi enabled devices including the iPhone planned in the near future.

This is possible thanks to a free beta application available at Vollee,

vollee.png

The technology streams high-end services designed for the PC to mobiles adapting screen size and uses compression to reduce bandwidth.

This type of service will impress die hard MMORPG (Massively Multiplayer Online Playing Games) enthusiasts, but  technologies like Vollee could potentially provide more reach to business web applications.