The East Festival in London will feature Pete Fowler keeping festival fans updated via his freshly painted Tweeting Bike.

Pete Fowler's Tweeting Bike

Pete Fowler's Tweeting Bike

It’s a novel way to promote the festival and the @eastfestival twitter address as no doubt Pete will attract attention as he rides through the east london district.

You can check out Pete’s Flickr photo set here and follow the overall festival news via @eastfestival, or via the cleverly named #twike hashtag.

The agency behind this initiative is Chance Collective #twike

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Articles in Widgets

Minicart Wordpress plugin

This is a very cool Wordpress plugin that allows you to create a single post shopping cart, connected to PAYPAL. 
You can use this for donations, example

[MINICART item="2"]

Or for a product, here I’ve included a product that we sell on the GourmetShopper website, which you can purchase here inside this post.

[MINICART item="1"]

If you use wordpress and would like to install this plugin, you’ll find everything you need here.
The plugin is part of a Wordpress Plugin Competition, and you can see & rate the entries here.

Facebook Page widget

Facebook now let you insert a widget of pages onto other sites such as blogs or websites.

Here’s an example of the BRITA facebook page widget that we have developed.

BRITA fan box

The Fan Box as Facebook call it allows people to become fans of your page with 1 click without needing to visit Facebook.

Bushfire widget

I have just created this widget for the Victorian Government in support of the Bushfire appeal, which is now listed on the Premier’s site at http://www.premier.vic.gov.au

2009 digital marketing predictions

Here’s a list of 10 Digital Marketing predictions for 2009.

image

1. Mobile apps
Goldman sachs estimates 210 million  iphone apps will be dowloaded by 2010. Much of this will be monetized by the emerging mobile ad market, e.g. www.admob.com

2. Video streaming from mobile
e.g. www.qik.com www.kyte.com www.ustream.com
Soccer mums through to corporate presentations will be beamed from mobiles directly to the internet

Countdown to the Blackmores Sydney Running Festival

Blackmores is a client of ours, and we have created a new website called Byourbest, which contains lots of tools and information about the Sydney Running Festival.

I’ve decided to translate some of these tools into widgets.

 

News Gaming mashup

MSNBC have released a NewsWare site, which provides an interesting news spectrum which can also be customised into a widget to embed on your blog, social network profile, or desktop.

The news experience includes this spectrum which is very engaging.

Snapshot 2008-05-06 08-34-56.jpg 

There is also a Newsblaster tool which lets you read the news while you are playing an online game.

To promote this feature, MSNBC setup the world’s first interactive cinema crowd game.

Video search goes regional

Truveo (a video search engine) has just launched several country specific video sites Australia, Brazil, Italy, Mexico, The Netherlands, Russia, Turkey.

This is the top rated section in Australia sports category, which you can “snag” as a widget.



It’s incredible just how much video content is now available, and the ability to create and serve niche channels is quite powerful.

Snapshots

I have just installed another cool widget to this blog from Snap Shots that enhances links with visual previews of the destination site. This gives you the opportunity to see a small snap shot of the destination link as well as interactive excerpts of Wikipedia articles, MySpace profiles, IMDb profiles and Amazon products, display inline videos, RSS, MP3s, photos, stock charts and more.

Snapshots

If you don’t like it, it’s easy to disable, just click the Options icon in the upper right corner of the Snap Shot and opt-out.

Printing blog posts

There were 2 reasons why I decided to move my blog from B2evolution into Wordpress. Firstly, was to provide a greater management of unwanted SPAM, and the second was to get access to the growing number of available Widgets that various sites are now providing.

One such widget that has been produced by HP for both Wordpress and Movable Type is their Printing Widget.  (hat tip to Neville Hobson for bringing it to my attention)

Rolling the “words of mouth”

Here’s a clever way to use your consumers to market your product to their friends.
You provide them with a simple widget that they can paste into their Myspace page which provides them with active content on a subject they are passionate about.

That’s exactly what Roller Warehouse have done with this Rolling News Widget. The news widget scrolls current Roller Skating News from the Aggressive Skate Blog.

As an additional incentive, consumers who post this Widget on their Myspace are entitled to a 5% discount.