I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

Read the full story »
Augmented Reality

Consumer Generated

Engage

facebook

Frontiering Products

Home » Archive by Category

Articles in Word of Mouth

Edelman Trust Barometer 2012

2012′s Edelman Trust Barometer has been released which is the latest instalment of the global trust and credibility study.

It shows an overall decline in trust globally, with steep declines in the levels of trust in government and business.
Not surprisingly, the government is now the least trusted institution–trailing business, media, and NGOs.

 

Here is an infographic summarising the findings:

Word of mouth marketing checklist

Word of mouth marketing is not new. It started around the camp-fire when people debated over what were the best hunting tools, and conversations continued into market places where trade flourished. But since the invention of the TV, which radically changed the way brands spoke to consumers; many big brands have either forgotten or ignored the levers that drive word of mouth marketing.
The science of how you measure word of mouth marketing is still in its infancy, and no doubt organisations like WOMMA will continue to promote various metrics to try to standardise the way word of mouth can be measured. But there are some quite simple initiatives that marketers can do to maximise the word of mouth marketing effect of their campaigns.
Here’s a check-list that it worth considering as part of every campaign or activity, which should help you enhance the word of mouth marketing impact.

Socialisation of Brands – Wave 5

Last week Universal McCann released Wave 5 of their yearly social media tracker survey, expanding their data to 53 markets and 37,600 respondents (up from  38 markets and 23,200 respondents in Wave 4)

As usual it’s filled with great information and updated statistics

GPS hidden in Laundry Detergent – locates prize winners

Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

Ikea’s clever Facebook campaign

Sweden is known for it’s innovation which not only expresses itself in design, but also in creative campaigns.

Agency Forsman and Bodenfors decided to use one of Facebook’s built in features of “Tagging” to get the word out about Ikea’s Malmo store opening.  First, they created a Facebook profile for the store manager, Gordon Gustavsson. Then, over the next two weeks, uploaded images from of IKEA showrooms to his Facebook photo album.

Social Media traffic catches Search

Alan Long, Research Director for Hitwise reports that Social Media Traffic in Australia has nearly caught Search as depicted by the following chart.

Hitwise - social media v search

Top 10 Social Networks in Australia are shown here, dominated by Facebook which boasts over 8 million Australians.

top10sml

The net affect is that companies need more than ever to develop a strategy for Listening and Engaging with these networks so that they have the ability to influence consumers.

Blog Action Day

October 15th is Blog Action Day, where 10,000 bloggers around the world are writing about climate  change.

image

Social Media certainly provides a platform to harness the “collective” due to the global accessibility of internet and the ease of content publication which has given consumers a voice.  Cause marketing is certainly one of the early adopters of doing this, and I expect to see a continued growth in corporate sponsorship of these initiatives, demonstrating the merging of social media engagement and PR.