Articles in Word of Mouth
New interactive technologies can help to bring brands or big ideas to life.
Bullseye in partnership with 808South are pleased to announce Australia’s first client demonstration of the iBar™.
Speaking about the technology, Ian Farmer Senior Brand Strategist for Bullseye said
“The iBar™ has received many innovation awards in Europe and we are excited about the digital possibilities this technology can provide to Australia. Designing a creative set of interactive experiences is an integral part of producing a rewarding and engaging brand interaction”.
Super Bowl advertising isn’t cheap, and at nearly $2 million for a 30 second spot it is the most expensive placement you can make.
So if you are going to advertise during the Super Bowl, there are some basic things that you should get right.
1. Create a microsite for the ad and show the URL in your commercial. If you are spending that much on placement, having a microsite is almost mandatory.
This year 84% of ads did this and unlike last year these URL’s led to the right landing pages.
Stories are the best forms of communication, and ones that you can wear can be great forms of conversation starters.
For charities, getting potential donors to feel involved with a cause can be difficult. Rosa Loves facilitates this by selling t-shirts which have both a graphic and a story describing the cause they are supporting. The story is placed on the inside of the t-shirt next to the wearer’s heart to invoke a personal attachment to the cause.
ChallengeOptimus is a mobile phone company based in Portugal wanting to target young people within a big music festival. So they came up with a plan to create a unique viewing platform service provided by ten big men. The service called "broad shoulders" was greatly accepted by the young people in the festival and word quickly spread across the festival. More people used the "Broad Shoulders" service to get a better view of the concert, search for a lost friend in the crowd.
Mattel and Hasbro who the worldwide rights to the Scrabble game are suing the creators of Scrabulous, one of Facebook’s most popular applications for copyright infringement.
Scrabulous attracts over 600,000 daily users and nets the 20-something Indian brothers who created the application, $25,000 worth of advertising each month. So Hasbro has asked Facebook to take down Scrabulous.
This is where Legal deparments don’t understand social networks.
- The Scrabulous fans are passionate about the game and are not happy about Hasbro’s heavy handedness.
His New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he’d live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed.
Many consumers are frustrated when wanting to interact with corporations. Phone calls met with “please hold” notices, or emails that get a “thanks for your input” reply, but nothing further.
Getsatisfaction is trying to solve these challenges by providing a place where consumers and marketeers can communicate. They call it “people-powered customer service” and allows consumers a platform where they can converse about customer service issues specific to a particular company or product.
Don’t you hate it when you hire a DVD and it’s just not your kind of movie.
Social networks such Criticker and Filmtrust are helping and it’s no surprise that a company who’s very business is about renting movies is trying to improve the “success rate” of hire versus like ratio.
Netflix have announced a contest where the prize is $1 million, to the person or team that can create a better system for improving their movie predictions system.
Commuispace has released a study titled Meeting Business Needs by Meeting Social Needs, which examines the 6 social needs that people seek in social networks.
1. Expressing personal identity: online social networks provide people with the ultimate tool for defining and redefining themselves, as evidenced in profile pages on Facebook and MySpace.
2. Status and self-esteem: the need for autonomy, recognition and achievement are essential to our sense of self-worth and are fulfilled in online communities, blogs, and social networks that provide a way to develop and manage a virtual reputation.
Gary Vaynerchuk of Wine Library TV fame, talks with The Trend Junkie about building the Wine Community, transparency and the acqusition of Cork’d.
It’s an insightful video full of excellent advice for people wanting to start a community.
