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Home » Consumer Generated, Frontiering Campaigns, movies, Word of Mouth

Get Chipmunked

Alvin and the Chipmunks is a new movie to be released on Dec 14th.  To promote the movie, the Oddcast software has been used to create quite a unique promotional microsite. The site is called Munkyourself and allows consumers to create a mashup of a chipmunk animated character generated combined with your own voice recording which is of course modified to sound like a chipmunk.

Perspective: The technology is very clever, and the site is simple to use, and allows you to send links or embed the result in your site as I have done below. I like this offering as it has strong ties to the movie.

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