New Years Resolution – short films

Pepsi’s Aquafina brand, has organised a New Years Resolution short film fest where it is showing 10 films based on consumers submitted resolutions.

It’s a clever website, the films are entertaining, and real consumers were the inspiration for the short films! But if I was the Aquafina brand manager, I would wonder why Tribal DDB in Dallas and production company Subliminal who created this micro-site, didn’t use Aquafina product placements in their films.