Wildfire – stories in full 2009
Submitted by ifarmer on Monday, 29 June 2009No Comment
One of the highlights from Cannes is the Wildfire stories.
You can watch the full presentation of Wildfire – Stories in full here presented by Contagious and Leo Burnett.
This year’s focus was on stories with a strong talkability factor to faster spread the word.
This is definitely where marketing communications needs to head.
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