Augmented Reality campaigns
Submitted by ifarmer on Friday, 7 August 2009No Comment
Augmented Reality is still quite new, but that hasn’t stopped some innovative agencies tapping into the technology to promote their client’s products.
First is the “Eminem Augmented Reality Competition” website which encourages fans to “spray art” on a 3D “E” and then submit it into a talent contest in the hope to win a whole bunch of prizes! The site was created by Outside Line and you can enter the competition here.
Next is this campaign from Wrigleys, promoting their new 5 Gum range. It features an Augmented Reality Music Mixer is programmed by tracking multi-points at a single time allowing you to mix tracks like a virtual DJ. The video below shows the mixer in action, and you can view the campaign site here.
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