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Trendwatching have just published a trend titled The Future of Retail which details these 5 insights.

1. MAGIC POINT OF SALE
Consumers now expect to summon retail brands as they would a genie from a lamp.

2. DEEP RETAIL
In 2019, smart retail brands know their customers better than customers know themselves.

3. CULTURE CLUBS
Your internal culture is your brand. So do more to help your people flourish.

4. A-COMMERCE
From discovery to delivery, retail brands are automating the customer journey.

5. PRACTICAL POST-DEMOGRAPHICS
Inclusive marketing is no longer enough. Time to to reimagine everything you do around true diversity.