social-media digital-strategy strategy marketing cgm conversations social-network web2.0 mobile video

I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

Read the full story »
Ad-tech Sydney Mike Murphy (Facebook) keynote March 12th

image

Mike Murphy VP Media Sales Facebook (x-Yahoo) gave today’s keynote address and spoke on the Power of Social Media for Brands.  Some key take outs.

Facebook Australia Statistics
- now have 2.2 million
- that is 1 in 5 Australia people online.

Mike talked around the frequency of how Brands are mentioned in conversations without incentives.
For example, there are
- 118000 mentions of McDonalds
- 7000 mentions of Ikea in their profile

Mobile ad acceptance grows

A recent Nielsen study of more than 22,000 active mobile data users, shows gaining acceptance of mobile advertising in the US reports Marketing Charts.

23 percent of US mobile subscribers (58 million people) say they have seen mobile advertising in the previous 30 days.

Half of mobile data users (51 percent, or 28 million people) who recall seeing a mobile ad say they responded to the ad in some way.

Compare your shopping trolley, then checkout

mysupermarket1.jpg

Mysupermarket is a free shopping and comparison website for supermarket shoppers that includes direct links with the big four UK supermarket chains.

Each product also shows the weight or volume, price, special offers and price per unit, as well as detailed nutritional information.

Once you get to the checkout the site’s Trolley Checker tool displays the cost of purchasing those contents at each of the 4 online stores. In addition a Price Checker tool recommends changes to save you money. There is also a Health Checker tool to help remind you of healthier product options.

Semantic web (web 3.0) explained

Lots is being written about how the internet will evolve into a semantic web (sometimes known as web 3.0).
The Semantic web promises to provide a framework that will revolutionise how components of the web can connect to establish meaningful actions.

It’s often easiest to explain a future state with an example of how the semantic web will address a challenging problem.

This article by Tim Berners-Lee, James Hendler and Ora Lassila does just that.

Howcast

image

Internet access speeds, lower cost of video equipment, and ease of video sharing has lead to an expansion of video content on the web.

3 former Google employees have launched a site that is positioned as a video based “how-to guide” to pretty much anything. In their words, “Imagine an ever-expanding universe of how-to knowledge, created for you and by you. That’s Howcast“.

Consumers turn the Tide

Super Bowl advertising isn’t cheap, and at nearly $2 million for a 30 second spot it is the most expensive placement you can make.

So if you are going to advertise during the Super Bowl, there are some basic things that you should get right.

1. Create a microsite for the ad and show the URL in your commercial. If you are spending that much on placement, having a microsite is almost mandatory.
This year 84% of ads did this and unlike last year these URL’s led to the right landing pages.

Frontiering phone interface

Interacting without keyboards has become easier thanks to developments like the iPhone with its intuitive touch screen interface.  During its development, Apple patented every aspect of the proprietary technology, leaving little for other mobile-phone manufacturers to improve upon.
But Nokia has filed for their own proprietary “Touch User Interface”, which measures the hand and finger movements in a 3D space around the device. The Nokia S60 3D Touchless Device Control Interface.nokia s60

Wearing Cause Stories

image

Stories are the best forms of communication, and ones that you can wear can be great forms of conversation starters.

For charities, getting potential donors to feel involved with a cause can be difficult.  Rosa Loves facilitates this by selling t-shirts which have both a graphic and a story describing the cause they are supporting. The story is placed on the inside of the t-shirt next to the wearer’s heart to invoke a personal attachment to the cause.

Guiness book of records goes social

Guinness book of records has just gone social, by adding an online community to their web site.

This will allow record holders, or those who "want to be", as well as fans to share videos, photos, audio and stories. Visitors can also create their own profile page including blog entries.

image

The site will allow discussion around actual record attempts ahead of the annual book publication. 

The community section is powered by KickApps and Guiness hopes the site will help to identify new record breaking talent.

Online picture editor

Fixpicture is a pretty cool online picture editor that runs in Flash or HTML.

image

Like Picnik it allows you to upload pictures, resize and add effects and will appeal to the growing audience of consumers who what a simple, easy to use free picture editor.