Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.
The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense. To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking 
The Definitive Case for B2B Social Media Marketing | Fast Company
Posted from Diigo. The rest of my favorite links are here.
Home Renovation & Building Forum • View topic – Home Building Blogs
Examples case studys in home building
Australian association
Oz girls to watch more than 86hrs of soccer to break world record
FIFA World Cup Trivia: When was World Cup Stolen!! | Lageraho
Turn your restaurant menu into an iPhone website with Mobile Hunger for FREE!
Posted from Diigo. The rest of my favorite links are here.
Posted from Diigo. The rest of my favorite links are here.
It’s good to see Widget’s being made available to help syndicate content across the internet in support of the FIFA world cup event.
