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I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Broad shoulders mobile platform

ChallengeOptimus is a mobile phone company based in Portugal wanting to target young people within a big music festival.  So they came up with a plan to create a unique viewing platform service provided by ten big men.  The service called "broad shoulders" was greatly accepted by the young people in the festival and word quickly spread across the festival.  More people used the "Broad Shoulders" service to get a better view of the concert, search for a lost friend in the crowd.

Collaborative jigsaw

In the UK Honda has launched a mini-site in support of its new campaign dubbed "The Joy of Problems".

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The site features a nice Tetris inspired layout and a jigsaw that users are called to help solving.

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Perspective: I like the idea that consumers can work together to solve an online puzzle, however there is currently little incentive to invite my friends to this.  For example, will the online collaboration of solving this puzzle reveal something of importance?

Legal Scrabble

Mattel and Hasbro who the worldwide rights to the Scrabble game are suing the creators of Scrabulous, one of Facebook’s most popular applications for copyright infringement.

Scrabulous attracts over 600,000 daily users and nets the 20-something Indian brothers who created the application, $25,000 worth of advertising each month.  So Hasbro has asked Facebook to take down Scrabulous.

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This is where Legal deparments don’t understand social networks.

  • The Scrabulous fans are passionate about the game and are not happy about Hasbro’s heavy handedness.
Video "How to" site

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Monkey See is a new site containing a collection of "how to" videos ranging from Parenting, Pets, Auto & Mechanical

There is even a video series on how to carve a pumpkin.

Perspective: I think this site exemplifies the growing demands for videos in online content, as well as the emergence of niche content sites (in this case "How to").

Living in Ikea

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His New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he’d live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed.

Domino’s pizza builder

Domino’s have created a very flash "pizza builder" which not only provides excellent visuals, but allows you to custom make and then order your creation.

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Perspective:  I like this site because it is both engaging, and relevant to the product that Dominos are selling.  It should also provide an excellent source of information that Dominos can use when coming up with new pizza creations.  Perhaps they could even allow consumers to name and vote for their favourite toppings.

Napkin ads

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NapAds is a pretty cool business that allows advertisers to distribute messages in the form of napkins across it’s network consisting of bars and nightclubs.

The NapAds are provided to the bars for free in exchange for allowing NapAds.com to place NapAds inside their venue. Any print campaign can be  duplicated on to a standard beverage napkin.

 

Perspective: This is a good medium to reach the often hard to reach demographics.  I think raw drawings would work well,  as many of these places are dark.