I continue to read with interest the growing number of Augmented Reality applications that are starting to emerge, this one a pretty cool 3D Augemented Reality version of the humble business card.

AR Business Card from James Alliban on

The major limitation of the technology today is the lack of standard Augmented Reality readers, but work is being done to address this.

I can see implications for the Real Estate market.

Via Dean Collins

Since Apple’s release of the iphone 3GS, there has been lots of discussion around the various tools and applications that will help deliver video content from the phones directly to social networks and to the web.

Tweetreel is one such application seen here in use with video stream from the Michael Jackson memorial

Techcrunch also reports of Facebook’s new iphone app which looks set to amplify the delivery of content from iphones to Facebook.

IBM has launched an Android based mobile app to “Augment” what is happening at Wimbledon. Taking a live feed from the handset’s camera, it superimposes content and data associated with various points of interest into that video stream. For example live scores, court information etc.

The widespread adoption of 3G and Smartphones has meant that the potential audience for leveraging location (using the phone’s GPS), and supplementing that with value added information is reaching a critical mass.
I think it makes sense to trial new technologies at these type of events.  Read more... (116 words, estimated 28 secs reading time)

Social Media has brought content creation tools to consumers, allowing an efficient means f­or organ­i­zi­n­g, f­aci­l­i­tati­n­g ou­treach, en­cou­ragi­n­g di­al­ogu­e an­d rai­si­n­g m­on­ey­.
This video describes how social media is being used in Lebanon for “di­gi­tal­ acti­v­i­sm­”.

Successful cause initiatives such as Kiva (Microfinance),  myC4 (Microfinance & Mentoring), Build An African School (Financing new schools in Africa) and MobileMovement (Microfinance using mobiles) all understand that the social media landscape provide consumers the means to more deeply engage with the cause, and in doing that these initiatives are reaping the benefits of communal support.  Read more... (93 words, estimated 22 secs reading time)

Often one of the hardest challenge of engaging with Social Media is to find your voice.

It often involves trial and error as well as feedback from trusted friends.

This week I gave a presentation to the Future Leaders meeting in Sydney and as well as providing insight into what Social Media is, I talked through the process for getting engaged and identifying your niche.

I still recall presenting the Facebook Australian population at 4.3 million around the middle of 2008.

It’s now surpassed 5 million which means that more than 1 in 3 of Australia’s online population is on Facebook.

This is quite compelling, and its not wonder that brands and organisations are starting to allocate marketing spend to reaching this audience.

The challenge of course is that social networks don’t respond well to interruption marketing.  Read more... (158 words, 1 image, estimated 38 secs reading time)

Here’s a great video that describes how BESTBUY is using a corporate wiki to share ideas within the company.

Utilising a website that acts as a web2.0 intranet, BESTBUY employees are able to share and edit knowledge.
This video has more detail.

Social Media tools will continue to grow and exist within what is often referred to as Enterprise 2.0  Read more... (121 words, estimated 29 secs reading time)

Brita Water Filter now have a youtube channel

I have just created this widget for the Victorian Government in support of the Bushfire appeal, which is now listed on the Premier’s site at http://www.premier.vic.gov.au

History of the Internet is “an animated documentary explaining the progress in computing technologies from 1957 to 2009.
The tale is told using PICOL – Pictorial Communication Language – icons, and is a very effective communication tool,

via Core77

Testing the look / feel of a widget for mygreenbottle

Facebook has experienced a 18% rise during the last quarter of 2008 in Australia, to now boast 4.3 million Australians – up from 2.3 million from 12 months ago.
This number represents about 25% of the online population !

Matt Dickman has more Facebook stats here (note : he is using % of total population where Facebook is %17.07 of the 21.5 million populatoin)

I’ve posted a version of a social media presentation that I have been delivering.

It runs through my definition of social media, why it matters, and then outlines the 3 step action plan that I have developed.

- Listen

- Engage

- Influence

Tweetscan now lets you download your twitter history https://www.tweetscan.com/data.php

Here’s the last few tweets from my history.  Read more... (281 words, estimated 1:07 mins reading time)

Here’s the video Bullseye produced for the Australian Sports Commission to encourage the development of young Australians sportspeople on this promotional site.

Already the viral has been picked up by many of the mainstream press both here and in the UK.

Australia Press Coverage

Marketing Mag

Livenews

Sydney Morning Herald

Sydney Morning Herald (2)

Sydney Mornging Herald (3)

Adnews (subscribers only)

Brisbane Times

Canberra Times

UK Press

The Times

The Sun  Read more... (309 words, estimated 1:14 mins reading time)