Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.
The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense. To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking 
I’ve always loved stories that are built from clay models & lego bricks, because as well as watching the story unfold, a part of me is fascinated with the artistic patience required to produce them.
Working for ASICS, agency Nordpol+ Hamburg commissioned Sipho Mabona who has created this gem of a story with Origami which is not only entertaining, but is so on brand for ASICS.
Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.
I never tire of watching videos which highlight the incredible statistics surrounding the penetration of the internet, and I’m still surprised by the growth in some of these statistics.
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
How 5 companies use Facebook to boost business | BusinessBrief.com
Wrigley’s Altoids first sponsor of Fox mobile TV show – Mobile Marketer – Television
Posted from Diigo. The rest of my favorite links are here.
This is an insightful presentation from TrendsSpotting that convey’s a selection of Social Media Influencers predictions for 2010.
Each prediction is presented as a “tweet” or in less than 140 characters.
For Example Adam Broitman suggests that “Consumers will un-friend all brands that don’t add value”
Worth a read.
