Here’s a great deck on the state of social media in 2012 from Esteban Contreras
Word of mouth marketing is not new. It started around the camp-fire when people debated over what were the best hunting tools, and conversations continued into market places where trade flourished. But since the invention of the TV, which radically changed the way brands spoke to consumers; many big brands have either forgotten or ignored the levers that drive word of mouth marketing.
The science of how you measure word of mouth marketing is still in its infancy, and no doubt organisations like WOMMA will continue to promote various metrics to try to standardise the way word of mouth can be measured. But there are some quite simple initiatives that marketers can do to maximise the word of mouth marketing effect of their campaigns.
Here’s a check-list that it worth considering as part of every campaign or activity, which should help you enhance the word of mouth marketing impact.
Great presentation looking at where Social Media value occurs
