The East Festival in London will feature Pete Fowler keeping festival fans updated via his freshly painted Tweeting Bike.
Pete Fowler's Tweeting Bike
It’s a novel way to promote the festival and the @eastfestival twitter address as no doubt Pete will attract attention as he rides through the east london district.
You can check out Pete’s Flickr photo set here and follow the overall festival news via @eastfestival, or via the cleverly named #twike hashtag.
The agency behind this initiative is Chance Collective #twike
Read the full story »Here’s the video Bullseye produced for the Australian Sports Commission to encourage the development of young Australians sportspeople on this promotional site.
Already the viral has been picked up by many of the mainstream press both here and in the UK.
Australia Press Coverage
Adnews (subscribers only)
UK Press
SplashCast has announced a partnership with Hulu that will allow people to embed Hulu shows into the SplashCast widget. I wonder if this will allow non-US based people a “work-around” giving them access to Hulu?
Note: it’s very easy to make a SplashCast widget (see below).
During October 2008, 99.5 million viewers watched 5.3 billion videos on YouTube.com (53.2 videos per viewer) http://bit.ly/w82x
Hulu continues it’s rise in Online Video now up to the 6th most popular Video network.
I’ve been experimenting with a few Widget makers, and have found Sprout a very effective tool that supports widget development and distribution.
Here’s an example that I built based on the new Mazda 3.
I have posted an article in support of my Social Media action plan presentation.
Social Media – 3 step action plan (pdf file)
Blackmores is a client of ours, and we have created a new website called Byourbest, which contains lots of tools and information about the Sydney Running Festival.
I’ve decided to translate some of these tools into widgets.
A recent study from Unisys found that 7% of 1200 surveyed Australians currently used their mobiles for web transactions.
The study was part of a global study of over 13,000 participants across 14 countries. 59% said they would not trust their mobile devices to provide a secure transaction
Online transactions using mobiles are gradually overcoming concerns about security in much the same way consumers exercised caution before embracing web based transactions.
Fleishman-Hillard Inc. and Harris Interactive have published an excellent white paper which examines how the internet influences the modern consumer.
The study is titled “Digital Life Index Study” and highlights how the internet influences shopping behaviours, making particular comparisons between the UK, Germany and France.
4 key insights of the study were:-
Digital Influence:
The Internet is by far the most important medium in the lives of European consumers — but companies are underinvesting in that influence.
Digital media allows the creation of some innovative tools to help with filtering large list into a manageable and personalised selection.
Real Estate matching is a challenge that most of us have been through at least once, and one that real estate agents solve with an exchange of location information for customer needs parameters such as property requirements and price.
Mobile browser Opera have released a demographic report which shows that 88% of their users are male. 14.7 million people used Opera Mini in May 2008, which is a 24.6% increase on the March 2008 numbers.
Their user base is also most popular in the 18-27 year old demographic.
2.9 billion pages were viewed in May, with an average of 200 pages per person.
This graph shows the increase in page views over the last 2 years.
Internet advertising revenues in the US hit $5.8 billion for the first quarter of 2008 reflecting a 18.2 % increase on the same period in 2007.
Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)
“We continue to experience significant growth and vitality in interactive marketing, media and advertising,” said Randall Rothenberg, president and CEO of the IAB. “We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.”
A team of developer’s funded by Michigan State University and the Office of the Chinese Language Council International have come up with a browser-based MMORPG (Massive Multiplayer Online Role Playing Game) that teaches players how to speak Mandarin Chinese.
Popular virtual world Second Life is now accessible from 40 mobile devices, with support for additional 3G and Wi-Fi enabled devices including the iPhone planned in the near future.
This is possible thanks to a free beta application available at Vollee,
The technology streams high-end services designed for the PC to mobiles adapting screen size and uses compression to reduce bandwidth.
This type of service will impress die hard MMORPG (Massively Multiplayer Online Playing Games) enthusiasts, but technologies like Vollee could potentially provide more reach to business web applications.
Imagine you are in the delivery business, and want to show that you deliver anywhere in the world.
DHL, with the help of a swedish artist Erik Nordenankar, and a GPS device have managed to create what they describe as the biggest drawing in the world.
The website documents the creation, along with detailed instructions and delivery documents, and even contains video footage of the drawings journey.
Most of us remember the Mission Impossible series which immortalised the saying “This message will self destruct”.
Deadline Couriers created an effective PR stunt by building a billboard message that included a 8 day countdown timer. At the end of the 8 days it literally blew up.
I just love the way the message ties to the service offered by the brand !
