Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.
The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense. To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking 
Posted from Diigo. The rest of my favorite links are here.
Most Contagious 2009 is a presentation full of inspiring content that covers digital marketing, viral, outdoor as well as integrated campaigns.
Be viewed in full screen mode or Download the PDF here
Social media volume 2 – user engagement strategies | Australian Policy Online
social-media-company-policy_final_150409.pdf (application/pdf Object)
Posted from Diigo. The rest of my favorite links are here.
Trendhuntertv has created this interesting report which highlights 20 top trends that are emerging for 2010.
The list of the top 20 includes
As organisations start to embrace social media monitoring, it’s important for them to categorise conversations to allow a suite of various engagement response tactics to be executed.
This beautiful slidedeck from Amber Naslund, highlights the key categories that should be considered.
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Here’s a very cool use of projection that breathes life into a building
