Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.
The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense. To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking 
“Cashmere TP makes beauty while making a difference in the fight against breast cancer
Cashmere tp
Cashmere toilet tissue in Canada held its Sixth Annual White Cashmere Collection 2009. It’s a fashion show in which 15 fashion designers from across Canada showed off their talents while raising money for the fight against breast cancer by creating fabulous fashions made from Cashmere toilet tissue.
Social Media continues to be a topic generating quite a bit of buzz, and sometimes this buzz comes in the form of statistics.
Gary Haynes from Personalize Media has created this counter which demonstrates the raw volume of time and dollars associated with several key social media entities.
Here’s some of the key stats
October 15th is Blog Action Day, where 10,000 bloggers around the world are writing about climate change.
Social Media certainly provides a platform to harness the “collective” due to the global accessibility of internet and the ease of content publication which has given consumers a voice. Cause marketing is certainly one of the early adopters of doing this, and I expect to see a continued growth in corporate sponsorship of these initiatives, demonstrating the merging of social media engagement and PR.
The Economist has published this video which contains a series of interesting statistics about the changing media landscape.
Whilst the stats are US focused, they are representative of the changes that are occuring across the globe.
Here’s an excellent presentation I came across today from Rob van Alphen.
Great pictures, and covers many of the issues that we cover with clients about the ways to engage with social media.
Having spent time working within Knowledge Management within the Mars corporation, I Social Media and Knowledge Management are integrated.
Social Media and Knowledge Management (presented on Aug 19th, 2009 at the KM round table conference, at Melbourne Zoo).
