The East Festival in London will feature Pete Fowler keeping festival fans updated via his freshly painted Tweeting Bike.
Pete Fowler's Tweeting Bike
It’s a novel way to promote the festival and the @eastfestival twitter address as no doubt Pete will attract attention as he rides through the east london district.
You can check out Pete’s Flickr photo set here and follow the overall festival news via @eastfestival, or via the cleverly named #twike hashtag.
The agency behind this initiative is Chance Collective #twike
Read the full story »Here’s a very clever animation made entirely from street graffiti by Blu.
It’s quite amazing how a story can be created like this. Because it’s different it rises above the clutter of content.
Can your brand message do with a new canvas?
via Chris Brogan
Social Media is becoming an important channel for hosting conversations as evidenced by US presidential candidate Barack Obama’s response to an invitation by a leading social women’s network BlogHer.
Obama sat with BlogHer on Sunday to answer key policy questions developed by this community of bloggers specifically for 2008 presidential candidates.
Blogher is one of the largest collection of blogs by women, and therefore a ripe audience of influential people that brands should include in their communication plans.
MSNBC have released a NewsWare site, which provides an interesting news spectrum which can also be customised into a widget to embed on your blog, social network profile, or desktop.
The news experience includes this spectrum which is very engaging.
There is also a Newsblaster tool which lets you read the news while you are playing an online game.
To promote this feature, MSNBC setup the world’s first interactive cinema crowd game.
Dr Martens are running a campaign allowing consumers to create a boot design at http://dmbootdesign.com/
After selecting the boot canvas (8-hole or 14-hole), and then using the sites pen and paint tools, or using their own tools, 2 consumers will be selected to have their boot designs manufactured and sold in shops worldwide. One will be chosen by the people, and the other by a panel of industry insiders.
Google has just announced a new web based purchasing and analytics system that allows anyone to run television commercials.
The system has been available as a trial program for about a year, and this announcement now opens the system up for everyone to use using this simple process.
- Select your target audience
- Choose the networks, days and times, and the specific programs you want your ad to run on.
- Choose the cost-per-thousand impressions you’re willing to pay
To help promote what is possible with the new digital economy, Bullseye has produced a limited run of T-shirts containing the Semacode of the Bullseye mobile site.
Here’s our creative director Kev proudly modelling the t-shirt, as I point my camera phone at the semacode, which takes my phone directly to the site without having to key in the full URL.
This link lets you tag any URL to create your own semacode.
New interactive technologies can help to bring brands or big ideas to life.
Bullseye in partnership with 808South are pleased to announce Australia’s first client demonstration of the iBar™.
Speaking about the technology, Ian Farmer Senior Brand Strategist for Bullseye said
“The iBar™ has received many innovation awards in Europe and we are excited about the digital possibilities this technology can provide to Australia. Designing a creative set of interactive experiences is an integral part of producing a rewarding and engaging brand interaction”.
For those who loved the 1982 classic Tron movie, will enjoy this cardboard version.
This just shows the type of quality content that can be created and shared online.
Brands should consider tapping into these resources for producing videos.
via EpicFu
YouTube is introducing a new feature called YouTube Insight. The new feature will entail several new tracking abilities for those who want to advertise on the video sharing site.
YouTube Insight provides insight on how a video is doing over time and geographically. YouTube Insight will show a breakdown percentage of the countries that viewers are coming from and how long a video takes to perform well
A collaborative story written by 140 different elementary and middle school students across the globe using Twitter.com.
Each student used the same @manyvoices Twitter Account. to contribute their 140 (or less) characters. The story concluded at the 140th entry. At that point, we collectively edited and revised our little Twitter story before publishing it as a small book through Lulu.com.
Kind of brings the whole, write a line and pass it on exercise into something that is global.
Listening to consumers has never been more important. What are your consumers saying?
Sleeveface is defined as "one or more persons obscuring or augmenting any part of their body or bodies with record sleeve(s) causing an illusion"
This unique art-form has inspired over 1400 Flickr photos, a series of Youtube videos, and even a Facebook group with over 10,000 members.
This is a great example of a self powered community linked by the single common objective of creating art from record sleeves.
Absolut loves visions. They love them so much that they turn visions into realities.
In an ABSOLUT World everybody can submit their visions and explore what others have envisioned and realized. And the website reflects this idea with an interactive navigation using 3D graphics to create an engaging experience.
Realised visions are represented in by boxes that you can drag, spin and open. Each one is different, and because they are generated by consumers, you’ll find all kinds of content inside.
David Armano is one of the great visual thinkers best known for his Logic + Emotion blog which is full of creative visuals that clearly explain concepts.
Here’s his talk from this years Interaction 08 conference which describes how the convergence of design and experience are having an impact of the roles people play and the way we work.
