social-media digital-strategy strategy marketing cgm conversations social-network web2.0 mobile video
Here’s a great deck on the state of social media in 2012 from Esteban Contreras
Kraft has invented a vending machine that analyses your face to predict what you want to eat.
It combines facial recognition with a fuzzy logic algorithm that suggests meal solutions via recipes, shopping instructions and even provides food samples. While you operate the touchscreen on Kraft’s “Meal Planning Solution”, a camera analyses your face to determine your age and gender, the better to anticipate what you want to eat.
BRITA’s mygreenbottle pledge widget- a good example of inviting consumer participation into the cause of reusable bottled water.
Having worked in Knowledge Management for a large multinational I have had experience in the challenges involved in realising the value of shared wisdom across the organisation, without enforcing the burden of overcomplicated information categorisations.
So I read with excitement this manifesto on Social Architecture which provides a cleverly thought out view on how organisations can embrace socialisation to generate real value.
http://marketingmag.com.au/news/view/top-10-pr-disasters-of-2010-2565
Social Media and Digital Marketing Blog: Fascinating Social Media Facts of Year 2010
Social Media and Digital Marketing Blog: Top 10 Integrations for Marketing on Facebook Business Page
25 Ways to Listen to Customers on Social Media | Social Media Today
I have often discussed the growing demand for watching videos over the internet, so it was with interest that I read the recently published statistics from comScore.
The following chart shows the population reach, and some key viewing statistics by country which was releasd to support the launch of their Video Metrics service
Phil Dobbie from BNET interviews me on the 3 elements to the Social Media Action Plan – Listen, Engage, Influence
It’s also on iTunes here: http://itunes.apple.com/podcast/bnet-australia-bnet-australia/id287363656
Follow the BNET podcasts here http://www.bnet.com/topics/btalk+australia