Phones shoot tv ad
As news breaking stories are increasing using video and pictures taken from mobile phones of people on the scene (remember the recent London bombings), the UK Department for Transport has taken the the idea one step further and created a television ad bringing to attention that 55 teenagers in the UK die of traffic accidents every week.
You can see the ad here.
Not sure if they have thought about it, but I would try and find a way to seed this ad to some of the influential teenagers phones and let the message spread teenager to teenager !
Google has today released an upgrade to it’s Desktop search tool which includes a new feature aptly named the sidebar.
It’s a development that will no doubt bring Google more into direct competition with Microsoft as it attempts to extend it’s footprint of useability beyond the browser. The extended plugins like To Do list, Itunes controller are a nice way to create a kind of all purpose remote control for your computer. Read more... (106 words, estimated 25 secs reading time)
Tap into what the blogosphere is saying about your brand / product by going to the Blog Pulse.
You can even graph the results to see what % of the total blogosphere is saying about a particular topic. Relating to my earlier blog on the BigAd — Look at this graph for what blogs are saying about Carlton Draught over the last 6 months.
Why don’t you go to Blogpulse and check out what consumers are really saying about your product / service?
Can I have it my way?
The world of Henry Fords “You can have any colour you like, as long as it’s black” is rapidly ending. Customisation and personalised products are becoming increasingly popular and the price premium seems to be reducing as the demand grows
The Japanese fad of getting 16 or so stickers printed out from a photo booth, is a popular way of personalising books, computers and other possessions. Read more... (219 words, 2 images, estimated 53 secs reading time)
Skin framing billboards!
A new company in the US called Lease your Body is building a business on leasing out it’s members to Advertisors willing to pay them to wear temporary tattoos.
Advertisors can browse the growing list of more than 2500 members and pay from $100 to $5,000 for 30 continuous days of advertising on one of six body parts (neck, forehead, forearm, upper arm, hand, stomach or lower back).
This comes after an online casino paid a woman $15,000 to have her face permanently tattooed with their URL. Read more... (154 words, 1 image, estimated 37 secs reading time)
Shape fitting door !
In a world of increasing customisations, Tanaka have released an automatic door that goes beyond the standard door that opens when you set off a particular sensor. This door calculates the shape of the person or object approaching and using clever horizontal sliders, opens to the optimal shape to allow entry.
Cool this door is, but it also helps in keeping the ‘cool weather’ out, minimising dust, pollen and bugs while keeping the temporature constant on the inside. Read more... (143 words, 1 image, estimated 34 secs reading time)
Sample this !
For years new products have tried to get our attention by using Sampling.
Last month I was given 3 tea bags at a Sydney train station neatly enclosed in an envelope advertising the new lipton tea favours. Train stations are not a bad way to sample in mass, particularly if your product is aimed at the mass market, however it was surprising how many of the tea bag envelopes were dumped in the bin before people had exited the station. Read more... (711 words, estimated 2:51 mins reading time)
Purple Cows are for real!
Many of you would have heard of or even read Seth Godin’s excellent book, Purple Cow. The book articulates in an inspiring and easy to read style the challenge facing the modern marketeer .. that of trying to create something that is truely remarkable in a world where products for the masses are pretty much saturated!
As Seth says “Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something.” Companies need to take more risks, create something remarkable that a few people care about, and make it easy for them to tell their friends. The basic concepts in Purple cow can be summarised in these 5 points.
Sell what people are buying
Focus on the early adopters and sneezers
Make it remarkable enough for them to pay attention
Make it easy for them to spread
Let it work its own way to the mass market. Read more... (217 words, 1 image, estimated 52 secs reading time)
As the price for LCD and Plasma screens continues to fall, marketeers are begining to use them to communicate to consumers at or close to the point of purchase.
From a subtle “Would you like fries with that?” message at consumer facing side of the checkout, to more main stream advertorials describing functional uses for products, marketeers are using them as new ways to communicate to consumers.
Now, thanks to the Egg Factory, they are being used as floor mats ! Read more... (265 words, 1 image, estimated 1:04 mins reading time)
If you are going to think Big, do it right !
In contrast to my recent post about the small Blowfly brewery, Carlton United Breweries (Fosters) have created a big advertisement that is continuing it’s current theme of recognizing that consumers are wise to the same old ads.
Whilst this ad would have cost a packet, it did get many things right.
Firstly, it plays to an educated audience that recognises that beer is beer. Secondly, the ad is entertaining and draws on inner male passions by combining the themes of a ‘Brave Heart meets Lord of the Rings’ style cinematography that will appeal to most of the Australian beer drinker audience. Read more... (164 words, estimated 39 secs reading time)