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I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Video Advertising to your Phone !

Billboardphone Beaming video advertising from a transmitter, people who walk by with a bluetooth enabled mobile phone are presented with a “would you like to view an ad?”. In this case, the ad directly relates to the Billboard advertising.

In a 2 week test for the band Cold Play, 13,000 out of 87,000 Bluetooth enabled phone owers opted to view the ad for their new album. Even allowing for the novelty peak, that’s a pretty successful result.

Phones shoot tv ad

RoadsafetyAs news breaking stories are increasing using video and pictures taken from mobile phones of people on the scene (remember the recent London bombings), the UK Department for Transport has taken the the idea one step further and created a television ad bringing to attention that 55 teenagers in the UK die of traffic accidents every week.

You can see the ad here.

Not sure if they have thought about it, but I would try and find a way to seed this ad to some of the influential teenagers phones and let the message spread teenager to teenager !

Desktop Sidebar

Google has today released an upgrade to it’s Desktop search tool which includes a new feature aptly named the sidebar.

It’s a development that will no doubt bring Google more into direct competition with Microsoft as it attempts to extend it’s footprint of useability beyond the browser. The extended plugins like To Do list, Itunes controller are a nice way to create a kind of all purpose remote control for your computer.

Blog Pulse

Tap into what the blogosphere is saying about your brand / product by going to the Blog Pulse.

You can even graph the results to see what % of the total blogosphere is saying about a particular topic. Relating to my earlier blog on the BigAd — Look at this graph for what blogs are saying about Carlton Draught over the last 6 months.

Why don’t you go to Blogpulse and check out what consumers are really saying about your product / service?

Can I have it my way?

The world of Henry Fords “You can have any colour you like, as long as it’s black” is rapidly ending. Customisation and personalised products are becoming increasingly popular and the price premium seems to be reducing as the demand grows

Some examples?
Japanese stickers
The Japanese fad of getting 16 or so stickers printed out from a photo booth, is a popular way of personalising books, computers and other possessions.

Skin framing billboards!

A new company in the US called Lease your Body is building a business on leasing out it’s members to Advertisors willing to pay them to wear temporary tattoos.
SarahAdvertisors can browse the growing list of more than 2500 members and pay from $100 to $5,000 for 30 continuous days of advertising on one of six body parts (neck, forehead, forearm, upper arm, hand, stomach or lower back).

This comes after an online casino paid a woman $15,000 to have her face permanently tattooed with their URL.

Shape fitting door !

In a world of increasing customisations, Tanaka have released an automatic door that goes beyond the standard door that opens when you set off a particular sensor. This door calculates the shape of the person or object approaching and using clever horizontal sliders, opens to the optimal shape to allow entry.

Cool this door is, but it also helps in keeping the ‘cool weather’ out, minimising dust, pollen and bugs while keeping the temporature constant on the inside.

Sample this !

For years new products have tried to get our attention by using Sampling.

Last month I was given 3 tea bags at a Sydney train station neatly enclosed in an envelope advertising the new lipton tea favours. Train stations are not a bad way to sample in mass, particularly if your product is aimed at the mass market, however it was surprising how many of the tea bag envelopes were dumped in the bin before people had exited the station.

Purple Cows are for real!

Many of you would have heard of or even read Seth Godin’s excellent book, Purple Cow. The book articulates in an inspiring and easy to read style the challenge facing the modern marketeer .. that of trying to create something that is truely remarkable in a world where products for the masses are pretty much saturated!
As Seth says “Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something.” Companies need to take more risks, create something remarkable that a few people care about, and make it easy for them to tell their friends. The basic concepts in Purple cow can be summarised in these 5 points.

Sell what people are buying
Focus on the early adopters and sneezers
Make it remarkable enough for them to pay attention
Make it easy for them to spread
Let it work its own way to the mass market.

Advert-a-Mat !

IntelliMatAs the price for LCD and Plasma screens continues to fall, marketeers are begining to use them to communicate to consumers at or close to the point of purchase.

From a subtle “Would you like fries with that?” message at consumer facing side of the checkout, to more main stream advertorials describing functional uses for products, marketeers are using them as new ways to communicate to consumers.
Now, thanks to the Egg Factory, they are being used as floor mats !