If you are going to think Big, do it right !
In contrast to my recent post about the small Blowfly brewery, Carlton United Breweries (Fosters) have created a big advertisement that is continuing it’s current theme of recognizing that consumers are wise to the same old ads.
Whilst this ad would have cost a packet, it did get many things right.
Firstly, it plays to an educated audience that recognises that beer is beer. Secondly, the ad is entertaining and draws on inner male passions by combining the themes of a ‘Brave Heart meets Lord of the Rings’ style cinematography that will appeal to most of the Australian beer drinker audience. Read more... (164 words, estimated 39 secs reading time)
As our supermarket shelves become more and more full of home brands (generics), the desire to be different or unique is creating a whole new trend in boutique branding.
Boutique and Brands is almost an oxymoron because once the lifecycle of a product gets to a stage where the product is mainstream, the brand is no longer boutique.
Small to medium sized businesses with boutique rands often utilise viral or buzz marketing and execute them with far more success than big corporations. Read more... (339 words, 1 image, estimated 1:21 mins reading time)
On Pack .. the untapped communication medium
As the rise and rise of Generic brands begin to dominate our grocery isles, it is any wonder Branded manufacturers are wondering what they can do to convince their consumers of the additional value in branded products. Whilst key product positioning within the supermarket shelves is a success factor in consumer propensity to purchase, consumers are becoming smarter and want to know the value of a brand before paying a premium to the generic. Read more... (476 words, 1 image, estimated 1:54 mins reading time)
Podcasting is gathering favour thanks to Apple who have now incorporated Podcasts in their menu structure of itunes version 4.9
What is a Podcast? Here’s the definition from The Podcast Network
“The long story…a podcast is an audio show similar to a radio broadcast (but better and more relevant to you…the listener) that is either downloaded from a website or delivered via an RSS (Really Simple Syndication) feed automatically to your desktop music application via an aggregator, or a podcatcher application as some like to call it. Read more... (528 words, estimated 2:07 mins reading time)
Add that something special to your drink?
We have heard of pass the salt, but how about “pass the straw”?
Yes .. you will soon be able to get your favourite flavour delivered via a straw.
Unistraw™ is a patented straw drinking system that delivers flavours, nutrition, energy, or specific pharmaceuticals through beads that dissolve in the course of drinking.
The Unistraw™ drinking system has application across the following areas:
§ Flavouring milk, water, wine, and soda
§ Deliver energy, salts and minerals for the sports market
§ Deliver health-value and vitamins for the lifestyle market, and
§ Transport proteins, antibodies, probiotics, and specific pharmaceuticals for the health market. Read more... (151 words, estimated 36 secs reading time)