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I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Twitter – your new trading platform?

Listening is the first part of our Social Media Action Plan – Listen, Engage, Influence

Monitoring social media conversations is now proving to be useful for predicting the stock market levels, acccording to this report from Mail Online.

Researchers from Indiana University  noticed the correlation after they analysed more than 9.8 million tweets from 2.7 million users during 10 months in 2008.

An online mood-tracking tool called OpinionFinder also measured whether the users were generally positive or negative and how that changed over time.  The team was then able to measure variations in public mood and then compare them to closing stock market values.
The key emotion turned out to be “Calmness” .. which is pretty cool.

Social Media treasure hunts

Here’s a nice campaign from M&M’s Cananda engaging consumers across a number of social media platforms with clues to find the Red M&M http://www.facebook.com/mmscanada

Clues are seeded on the M&M’s YouTube, Twitter, Foursquare and Facebook which you then use to search on the Findred.ca site using a customised Google Street view map inteface.

Socialisation of Brands – Wave 5

Last week Universal McCann released Wave 5 of their yearly social media tracker survey, expanding their data to 53 markets and 37,600 respondents (up from  38 markets and 23,200 respondents in Wave 4)

As usual it’s filled with great information and updated statistics