social-media digital-strategy strategy marketing cgm conversations social-network web2.0 mobile video
Wed, 23/05/18 – 13:06 | No Comment

Spyce combines engineering excellence with culinary recipes for a new form of fast food

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Twitter – your new trading platform?
Tue, 16/11/10 – 16:04 | No Comment

Listening is the first part of our Social Media Action Plan – Listen, Engage, Influence

Monitoring social media conversations is now proving to be useful for predicting the stock market levels, acccording to this report from Mail Online.

Researchers from Indiana University  noticed the correlation after they analysed more than 9.8 million tweets from 2.7 million users during 10 months in 2008.

An online mood-tracking tool called OpinionFinder also measured whether the users were generally positive or negative and how that changed over time.  The team was then able to measure variations in public mood and then compare them to closing stock market values.
The key emotion turned out to be “Calmness” .. which is pretty cool.

Social Media treasure hunts
Mon, 8/11/10 – 11:22 | No Comment

Here’s a nice campaign from M&M’s Cananda engaging consumers across a number of social media platforms with clues to find the Red M&M

Clues are seeded on the M&M’s YouTube, Twitter, Foursquare and Facebook which you then use to search on the site using a customised Google Street view map inteface.

Socialisation of Brands – Wave 5
Wed, 27/10/10 – 12:25 | One Comment

Last week Universal McCann released Wave 5 of their yearly social media tracker survey, expanding their data to 53 markets and 37,600 respondents (up from  38 markets and 23,200 respondents in Wave 4)

As usual it’s filled with great information and updated statistics

Social Media Persona v the Real You
Wed, 15/09/10 – 13:46 | No Comment

Nice presentation from Tiphereth Gloria which looks at how Social Media Personas can differ from the Real You. Social Personas:How different is the real you from the social media you? Implications for social marketing

RTA – new live traffic site
Mon, 13/09/10 – 9:48 | One Comment

The RTA has launched a new live traffic site that incorporates map planning

RTA live traffic

Also included is the ability to incorporate a widget of the site like as shown here

It’s great that government organisations are recognising the value that they can provide to consumers online, which in return should help their ability to manage traffic conditions. Let’s hope a mobile version isn’t far away.