Facebook in Australia now 5.5 million
I still recall presenting the Facebook Australian population at 4.3 million around the middle of 2008.
It’s now surpassed 5 million which means that more than 1 in 3 of Australia’s online population is on Facebook.
This is quite compelling, and its not wonder that brands and organisations are starting to allocate marketing spend to reaching this audience.
The challenge of course is that social networks don’t respond well to interruption marketing.
Social Media Marketing is growing as a niche form of marketing and whilst it’s still quite a new service, it’s pleasing to see increasing demand as well as a willingness to embrace the changing communication protocols that social media requires.
Facebook stats from Checkfacebook
Here’s the Facebook population of the top 10 countries
| 1. | United States | 60,271,820 |
| 2. | United Kingdom | 17,983,160 |
| 3. | Canada | 11,352,400 |
| 4. | Turkey | 9,493,840 |
| 5. | Italy | 9,386,960 |
| 6. | France | 9,360,720 |
| 7. | Australia | 5,489,240 |
| 8. | Colombia | 4,605,260 |
| 9. | Chile | 4,558,560 |
| 10. | Spain | 4,478,380 |
Do you think social media will ever totally replace traditional interuptive advertising to build brand awareness & loyalty?
I think it will be a gradual process, to the point where eventually advertising will evolve away from interuptive to something more conversational.
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