Social Media Action Plan (updated)

My updated Social Media Action Plan presentation

Social Media – What is it?
“Open Conversations that encourage participation and connect people”

• FACEBOOK 9.7 million Australian’s on Facebook
• oTWITTER 800 tweets / second
• Youtube 2 billion views/day

Why it matters
- “Social media helps people express themselves and through the wisdom of crowds helps us discover new stuff”

What to do about it ?
- Can’t control it
- Ignoring it just elimates you from the conversation

Social Media Action Plan
1. Listen (online monitoring .. what and how, discovery of risks, consumer insights)
“The Development of a process
to understand the conversations,
and action the insights”

• Use advanced search
• Socialmention.com
• Delicious
• Tweetdeck
• RSS feed (Speed reader)

o Permission to engage

2. Engage (social engagement policies, leveraging employees, integration, consumer insights)

“Participation Participation Particpation is the new Location Location Location”

• Content strategy
• Social Media Engagement polic
• Identify places to engage – comment
• Join Relevant Group
• Leverage Employees

o Permission to influence

3.  Influence (identifying & rewarding fans, innovation, research)

• Identify and reward fans
• Testimonials
• Establish conversational metrics
• Remember most social media is positive
• “Don’t Fail to Learn .. Do Fail to Learn”

- Future trends (social commerce, location based information, filtering, privacy & fraud)