October 15th is Blog Action Day, where 10,000 bloggers around the world are writing about climate  change.

Social Media certainly provides a platform to harness the “collective” due to the global accessibility of internet and the ease of content publication which has given consumers a voice.  Cause marketing is certainly one of the early adopters of doing this, and I expect to see a continued growth in corporate sponsorship of these initiatives, demonstrating the merging of social media engagement and PR.  Read more... (274 words, 1 image, estimated 1:06 mins reading time)