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Spyce combines engineering excellence with culinary recipes for a new form of fast food

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Articles tagged with: “blog action day”

Blog Action Day
Saturday, 17 Oct, 2009 – 8:16 | No Comment

October 15th is Blog Action Day, where 10,000 bloggers around the world are writing about climate  change.

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Social Media certainly provides a platform to harness the “collective” due to the global accessibility of internet and the ease of content publication which has given consumers a voice.  Cause marketing is certainly one of the early adopters of doing this, and I expect to see a continued growth in corporate sponsorship of these initiatives, demonstrating the merging of social media engagement and PR.