Proving that you really can let your consumers own and manage your brand .. even if it’s a football (or Soccer) team, My Football Club is attempting to buy an English soccer team.

Anyone can signup to own a share in the team for 35 pounds, and each member gets a vote in how the club is run, what players are selected etc.

From the site ..  Read more... (248 words, estimated 60 secs reading time)

Director Alex Jovy has come up with a novel way to get the masses to come out and see his next film: he’s inviting them to be part of the film-
making process.

Itsourmovie.com is a collaborative idea where anyone can audition online, vote for casting or invest. Alex has raised 120K pounds of a planned 1.2 million, and you can invest even if yuou only have 10 pounds. You can read a Synopsis of the film, which has a working title of “The Flirting Club”.  Read more... (122 words, 1 image, estimated 29 secs reading time)