I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Cookie’s social crumble

Your client makes biscuits, and their slogan is “Connect with Cookies”.  You know tv is dying and want to make a name for yourself trying something new and hip.  So you come up with the idea to create a social network around the connecting theme.

This is what Pepperidge Farm’s agency has just done with the creation of the Art of the Cookie website.   Whilst the NY times seems to love the idea, I think it is very poorly executed.