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Cookie’s social crumble
Wednesday, 28 Nov, 2007 – 11:16 | No Comment

Your client makes biscuits, and their slogan is “Connect with Cookies”.  You know tv is dying and want to make a name for yourself trying something new and hip.  So you come up with the idea to create a social network around the connecting theme.

This is what Pepperidge Farm’s agency has just done with the creation of the Art of the Cookie website.   Whilst the NY times seems to love the idea, I think it is very poorly executed.