I’m starting to see an increase in announcements of content management solutions which are packaging up content curation functionality, The functionality allows content editors to search for content sources around a particular topic, and provide various automation techniques to the way these sources are filtered, and presented in an aggregated publication.

The automation tools are improving and are already starting to exert a disruptive influence on the process of collecting online research.

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Articles tagged with: Frontiering Campaigns

Get Chipmunked

Alvin and the Chipmunks is a new movie to be released on Dec 14th.  To promote the movie, the Oddcast software has been used to create quite a unique promotional microsite. The site is called Munkyourself and allows consumers to create a mashup of a chipmunk animated character generated combined with your own voice recording which is of course modified to sound like a chipmunk.

Tipping Point for Ads

Guiness is about to launch the most expensive ad in it’s 80 year history. Costing over $20 million the ad features a variety of domino objects which end up creating a large glass of guiness from a tower of books.

This 90 second ad reminds me a little of the Honda Cog commercial and is equally engaging.

To Stacy from Stacy – free chips!

Stacy’s chips .. (part of Frito lay), couldn’t afford to provide a sample of their chips to everyone in the US .. that would be 300 million chip packets. So instead, they sent a sample pack to everyone called Stacy .. which was 133,000 people.

As well as receiving the Brand story, the Stacy recipients were invited to share their sample with their friends with the following message.

Get the look

Gossip Girl, a new tv show that premiered this week on CW, has taken brand integration to the next level by allowing people to purchase the clothes featured on each episode.

“With our audience, we know fashion is very much at the top of their minds,” says Rick Haskins, executive vice president of marketing and brand strategy for the CW.

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Consumers can browse by character, brand, product or episode. Here’s a couple of items you can purchase.

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Ikea launches Amercian Photo

Linking their products around the “House to Home” principle, Ikea is running a campaign that is asking Americans to upload photos in what Ikea refers as the worlds biggest photo collaboration.

The America at Home competition runs for only a week from Sept 17-23 and will feature 100 of Americas best photographers, as well as everyday consumers. At the end of the campaign, a selection of photos will be used to create a book that becomes a time capsule of American homes.

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Kissable Ketchup

Heinz has just announced the winner of their Top This promotion, which invited consumers across America to create the next ad for their Ketchup product.

The Top This TV competition website describes the competition as

We said make us laugh. Make us cry. Make us say, “Wow! Why didn’t we think of that?” But make it something you’d want to see on TV.
Well, people uploaded a boatload of commercials to YouTube that they wrote, cast and shot themselves—and spent tens of thousands of hours watching them.
Four runners-up will win $5,700, and their commercial will air on The Today Show on September 17. The grand prize winner will win $57,000.
Oh, and eternal glory.
Watch the winning Top This commercial on the Primetime Emmy® Awards, Live! September 16th, 8pm/7c on FOX.

Youtube adds ads !

Following up the discussion on Video advertising, it seems Google is finally ready to puts advertising into Youtube videos.

Sample here which works if you are using IE as your browser.

The ads appear about 15 seconds after a user begins watching a clip as an overlay. Users can close the ad, but the ads will disappear themselves after about 10 seconds. Rates are suppose to be $20 for 1000 impressions.