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Articles tagged with: Frontiering Products

DIY Video Channels
Wednesday, 21 Nov, 2007 – 12:28 | No Comment

Now that Youtube has gained acceptance across the world as video sharing site, it’s no surprise that companies are creating tools to assist content producers in establishing their own video collections.

Eat clean
Thursday, 15 Nov, 2007 – 16:07 | No Comment

Cleanscores is a new site which links Google maps with the cleanliness of a restaurant rating.


It’s currently reviewing restaurants in LA and San Francisco and is indicative of a trend towards empowering consumers to rate products and services. I expect to see more and more consumable items being both reviewed and commented online, providing assistance to would-be purchasers.

Magic Phone
Tuesday, 6 Nov, 2007 – 8:54 | No Comment

This is quite an interesting video on what features pre-schoolers would incorporate into a “Magic Phone”.

Perspective: Ok, much of the suggestions are silly, perhaps even impossible, but that’s the whole idea. Kids don’t have the normal reality boundaries that we have as adults, and make a great source for creative thinking. Have you asked your kids what features they would build into your next product?

Ring through your updates
Monday, 29 Oct, 2007 – 11:53 | No Comment

SpinVox which offers technology to convert audio to text, will soon be offering users of facebook the option to dial a number and then dictate updates which are then converted to text and posted to your profile.


Perspective: I first trialled text to voice technology in the mid 90’s as a potential solution for busy on the road sales reps to connect with email conversations. The technology has improved since then, and Spinvox seems to have found several applications for it’s tool. For instance, Lawyers use the tool to enable them to “read” their audio to text converted voice mails in court. Transcribing of podcasts might be another application. It will be interesting to see the take up of SpinVox facebook service.

What are you wearing?
Tuesday, 23 Oct, 2007 – 14:58 | No Comment

Magazine publisher CondéNet, who purchased the application “What are you wearing?” earlier this year, has found success linking the application to Facebook reports Media Week.

The application allows you to tell your network of friends what brands of clothes you are wearing. Already, 90,000 users have added it to their facebook accounts and it is growing at 1,000 per day. Today’s most popular brand is Zara, which the following people are wearing.

To Stacy from Stacy – free chips!
Monday, 1 Oct, 2007 – 21:05 | One Comment

Stacy’s chips .. (part of Frito lay), couldn’t afford to provide a sample of their chips to everyone in the US .. that would be 300 million chip packets. So instead, they sent a sample pack to everyone called Stacy .. which was 133,000 people.

As well as receiving the Brand story, the Stacy recipients were invited to share their sample with their friends with the following message.

Get the look
Thursday, 27 Sep, 2007 – 7:21 | No Comment

Gossip Girl, a new tv show that premiered this week on CW, has taken brand integration to the next level by allowing people to purchase the clothes featured on each episode.

“With our audience, we know fashion is very much at the top of their minds,” says Rick Haskins, executive vice president of marketing and brand strategy for the CW.


Consumers can browse by character, brand, product or episode. Here’s a couple of items you can purchase.


Environmentally friendly book
Wednesday, 26 Sep, 2007 – 17:10 | No Comment

How about this for the ultimate addition to your book shelf. It’s the Live Book !



The book has a simple drainage system and actually opens up into a real book !

Perspective: Products like this easily become talking points .. and create opportunities for brands to engage in the conversations

Democratising the ball
Tuesday, 25 Sep, 2007 – 9:07 | No Comment

I can’t claim to be a Baseball fan, but I love to talk about campaigns that let consumers have a real say in determining an outcome.
And that’s exactly what Marc Ecko is doing with the Barry Bond’s baseball that broke the number of home run records .. 756 to be precise.


You can even join the conversation on Youtube and Myspace

Perspective: The competition is pretty simple, but given the 10,010,552 votes so far, it’s sure to generate over 756 thousand conversations! Are your giving your consumers a reason to experience and talk about your brand?

Mouseless control
Monday, 24 Sep, 2007 – 14:11 | No Comment

XTD3D allows you to control standard windows functions using body movements instead of using keyboard / mouse.

You can watch a presentation on XTD3D from the recent Techcrunch40 here, which shows the founder of XTD3D advancing powerpoint slides and also navigating Google earth by clicking his fingers. Here’s another demonstration of the interface.

Perspective: The application can be programmed to use custom movements, and therefore it is not hard to see Gaming manufacturers integrating the technology with their games. Perhaps there is also a market for this in the growing space of virtual worlds such as Second Life.