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Fantastic 4 – Flame on

Here’s a clever web initiative, called Flameonwebcam, designed to help market the Fantastic Four movie.

The site provides the ability to record a brief message using your webcam, but the recording adds a flame effect to any movement which creatively links the viral to the movie.

Here’s a samplethat I created. You can send the link to your friends, or embed the video in your own site or social network.

flameon

Interactive Video ads

Adotube is a new video advertising network, that allows publishers to monetise their content showing roll-over ads that display inside video content. The main use for these ads are “opt-in” or lead generation initiatives. Another example is LiveRail which places ads below video content.

adotube

Perspective: It’s no surprise that innovative new techniques are emerging to help publishers make money from video content through different advertising methods. Content will remain important, and as it moves into narrower niche categories, increasing opportunities for linking relevant ads will emerge. At the other end of the scale premium subscription models for ad-free content will become more prominent.

Fans become Music Label execs

Music fans now have a chance to invest in musicians and even take a share of the profits, should the band become successful.
Slicethepie is a new startup that is hoping to provide the tool to connect Musicians with fans.

slicethepie

From the site ..

* Artists can raise money directly from their fans to professionally record albums
* Fans can become emotionally and financially involved at all levels of the music industry – scouting, breaking, investing in and influencing real artists
* Investors can gamble on, trade in and profit from the success of these artists
* Artists who secure finance pay Slicethepie a small royalty on album sales but keep all their copyright and publishing rights.

Phone to printer business

As mobile phones begin to play more of a role in the management of business documents, the very screen size of the phone means that unless you are easily able to print documents, you will continue to carry your laptops on the road.

Hewlett Packard
, who’s very business stems from selling printers and ink cartridges have tackled this problem by providing a mobile phone to print service.

The service first requires users print documents to HP servers, which assigns the document a unique number, and transmits it to your cell phone for future management including printing, sharing or storing.