Articles tagged with: Frontiering Websites
Who says traditional companies can’t play in the social media space?
I remember subscribing to J&J’s Babycenter‘s weekly email just over 10 years ago, when my wife was pregnant with our first child. You got a very well packaged 1 page email explaining what part of the baby was growing. Babycenter has continued to grow, providing advice related to planning and having babies.
Nearly 1400 members of a facebook group known as “Bring back the Wispa” seem to have convinced Cadbury to relaunch the historical chocolate bar, which will be relaunched on October. There are about 90 facebook groups that were used by Wispa fans to record their appreciation for the brand.
“We have noticed the web interest for some time and the consumer passion has undeniably swayed our opinion to relaunch Wispa.” said Cadbury spokesman Tony Bilsborough. He went on to say “This is the first time that the power of the internet played such an intrinsic role in the return of a Cadbury brand,”.
Following up the discussion on Video advertising, it seems Google is finally ready to puts advertising into Youtube videos.
Sample here which works if you are using IE as your browser.
The ads appear about 15 seconds after a user begins watching a clip as an overlay. Users can close the ad, but the ads will disappear themselves after about 10 seconds. Rates are suppose to be $20 for 1000 impressions.
Adotube is a new video advertising network, that allows publishers to monetise their content showing roll-over ads that display inside video content. The main use for these ads are “opt-in” or lead generation initiatives. Another example is LiveRail which places ads below video content.
Perspective: It’s no surprise that innovative new techniques are emerging to help publishers make money from video content through different advertising methods. Content will remain important, and as it moves into narrower niche categories, increasing opportunities for linking relevant ads will emerge. At the other end of the scale premium subscription models for ad-free content will become more prominent.
As mobile phones begin to play more of a role in the management of business documents, the very screen size of the phone means that unless you are easily able to print documents, you will continue to carry your laptops on the road.
Hewlett Packard, who’s very business stems from selling printers and ink cartridges have tackled this problem by providing a mobile phone to print service.
The service first requires users print documents to HP servers, which assigns the document a unique number, and transmits it to your cell phone for future management including printing, sharing or storing.
