Omo has combined GPS technology with a prize giveaway promotion as part of their “Try Something New With Omo” campaign. GPS devices are hidden in 50 detergent boxes throughout Brazil and the device is activate4d when the box is removed from the supermarket shelf.

The promotions agency then track the box to the consumer’s home, where winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever’s expense.  To help alleviate consumer concerns the promotions team can cause the GPS to start beeping – let’s hope they don’t think it’s a bomb ticking :)

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Real Weather applied to Wii game

Wii’s NiGHTS: Journey of Dreams, will soon include a mini-game called A-list that will utilise Wii’s Weather channel to incorporate real weather into the game’s play.

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Perspective: Whilst this is a cool feature for a game, I can see this technology being used by computer controlled houses to alter lighting, update shopping lists, display pictures to remind younger kids of what to wear, etc.

Mouseless control

XTD3D allows you to control standard windows functions using body movements instead of using keyboard / mouse.

You can watch a presentation on XTD3D from the recent Techcrunch40 here, which shows the founder of XTD3D advancing powerpoint slides and also navigating Google earth by clicking his fingers. Here’s another demonstration of the interface.

Perspective: The application can be programmed to use custom movements, and therefore it is not hard to see Gaming manufacturers integrating the technology with their games. Perhaps there is also a market for this in the growing space of virtual worlds such as Second Life.